https://www.kaseychiu.com/portfolio daily 0.75 2018-11-19 https://images.squarespace-cdn.com/content/v1/5801217f03596e5985d7d463/1476857633243-PLAW0VGJ8SSQW0O9EXNA/Mock+Strategic+Brief+-+modified.png Portfolio - Sample Strategic Brief Created mock strategic brief as writing example https://images.squarespace-cdn.com/content/v1/5801217f03596e5985d7d463/1476659340472-I103VEY1FNOQNNZ28ST7/Stay_trending_blurred.png Portfolio - Promo Email Coded emails and created promotional codes to incentivize conversion. https://images.squarespace-cdn.com/content/v1/5801217f03596e5985d7d463/1476659781726-PB4ZPMDET30YFL7FPT9C/Screen+Shot+2016-10-16+at+4.15.44+PM.png Portfolio - A/B Test: Email Header Image A/B tested header images to optimize clickthrough and conversions rates. https://images.squarespace-cdn.com/content/v1/5801217f03596e5985d7d463/1476659433450-CU754V5I10KLQNUIRUE2/IT_copy_email.png Portfolio - EU Email Worked with localization team to translate copy for EU email campaigns. https://images.squarespace-cdn.com/content/v1/5801217f03596e5985d7d463/1476659605371-QIIE3BN0CR15QOZTETJ5/webinar_confirmation.png Portfolio - Registration and Follow Up Email Worked closely with Account Management team to create registration, reminder, and follow up emails for business owners who signed up for webinars. https://images.squarespace-cdn.com/content/v1/5801217f03596e5985d7d463/1476486025778-RDUMMLN603WJN1O8DGVW/Screen+Shot+2016-10-14+at+3.57.58+PM.png Portfolio - Landing Page Worked closely with Account Management team to create registration and landing pages for monthly webinar series https://images.squarespace-cdn.com/content/v1/5801217f03596e5985d7d463/1476484196597-6CBZORRYPKDU5N290ZQT/ED_DM_08_2016_bn_die_set_up.png Portfolio - Direct Mailer Worked closely with Designer, Copywriter, Senior Marketing Manager, and Direct Mailer House to create and launch refreshed EU promo direct mailer https://images.squarespace-cdn.com/content/v1/5801217f03596e5985d7d463/1476485317044-9NZ6I3T7CKW77SD42QYX/Yelp+Ads+Pricing+One+Pagers_12month.png Portfolio - One Pager Worked closely with Designer and Senior Marketing Manager to create and launch one pagers for North America and EU markets. https://images.squarespace-cdn.com/content/v1/5801217f03596e5985d7d463/1476573699109-UZF08MNA08I84PVA4M53/Screen+Shot+2016-10-11+at+10.50.37+PM.png Portfolio - Creative Briefs Created strategic briefs to give higher level overview of project requirements and provide necessary details to optimize productivity. https://images.squarespace-cdn.com/content/v1/5801217f03596e5985d7d463/1476827016997-6865EX0JSQ102AEIHJVF/updated_gant_chart.png Portfolio - Sample Gant Chart Utilized Gant charts to track stakeholder activity and project progress. https://images.squarespace-cdn.com/content/v1/5801217f03596e5985d7d463/1476657112258-3JJ4WSJDG70R172TCY75/SFDC_Sept_Ideas_blurred+copy+2.png Portfolio - Sample Opportunity Tracker Created tracker to aggregate feedback with stakeholders and identify opportunities to update/iterate on existing marketing assets. https://images.squarespace-cdn.com/content/v1/5801217f03596e5985d7d463/1476657111880-GIZ5UCC4YHDAL9NFPQY1/Sept_Tracker_blurred+copy+2.png Portfolio - Sample Iteration Tracker Created tool to track feedback, comments, suggestions, and new iterations of existing creative assets and copy within team. https://images.squarespace-cdn.com/content/v1/5801217f03596e5985d7d463/1476658428049-JK2Y2KE0APMGKPL5VKH0/Ad+Opportunity+Metrics+Blurred++2.png Portfolio - Sample Availability Tracker Created tool to track where updated/new marketing assets need to be made available. https://images.squarespace-cdn.com/content/v1/5801217f03596e5985d7d463/1476657111274-7Q2U6BAPEDI2S996ECMG/EU+Email+Update+Road+Map.png Portfolio - Existing Campaign Update Tracker Created tracker doc to identify the order of updates to be made in active email campaigns in order to prevent disruption of scheduled sends. https://images.squarespace-cdn.com/content/v1/5801217f03596e5985d7d463/1476857894537-HOV6ICS0Z0Z0HB0SEHLX/Yesware_template_copy+copy.png Portfolio - Copy Editing Wrote and iterated sales pitch templates with Senior Marketing Manager to provide standardized Marketing approved communications to Sales reps. https://images.squarespace-cdn.com/content/v1/5801217f03596e5985d7d463/1476660898374-IGB8G0FLEW86Q9J0WO1S/SFDC_Ideas_Winner.png Portfolio - Marketing Asset Database Management Organized and managed marketing assets for entire Sales Org. https://images.squarespace-cdn.com/content/v1/5801217f03596e5985d7d463/1476600596393-RH5XFLAXQ5ZKCJ2608PS/assembly+2+copy.png Portfolio - Personal Logo Design Created using the iPad app Assembly by Pixite LLC. Inspired by my initials: "K" and "C" https://images.squarespace-cdn.com/content/v1/5801217f03596e5985d7d463/1476600596401-X8TGMQ0G0DBOASJFMRPE/assembly+3+copy.png Portfolio - Logo Design Created using the iPad app Assembly by Pixite LLC. Inspired by the initials: "C" and "C" https://images.squarespace-cdn.com/content/v1/5801217f03596e5985d7d463/1476600596958-V2QWOCKYL3YMKXXN1C9U/assembly+copy.png Portfolio - Logo Design Created using the iPad app Assembly by Pixite LLC. Inspired by the initials: "M" and "W" https://images.squarespace-cdn.com/content/v1/5801217f03596e5985d7d463/1476600601715-EMH2CJEK8JPHXIU7W0DJ/Screen+Shot+2016-10-15+at+11.46.55+PM.png Portfolio - Headset Concept: Back View Conceived in 2013 using Autodesk Fusion. Functionality and features similar to today’s AirPods. https://images.squarespace-cdn.com/content/v1/5801217f03596e5985d7d463/1476600603212-230QTHH9WYP4QZF46V0K/Screen+Shot+2016-10-15+at+11.47.15+PM.png Portfolio - Headset Concept: Front View Conceived in 2013 using Autodesk Fusion. Functionality and features similar to today’s AirPods. https://images.squarespace-cdn.com/content/v1/5801217f03596e5985d7d463/1476600599420-98HTXQJ8TRKHF6KA794C/Screen+Shot+2016-10-15+at+11.47.49+PM.png Portfolio - Headset Concept: Earphones View Conceived in 2013 using Autodesk Fusion. Functionality and features similar to today’s AirPods. https://images.squarespace-cdn.com/content/v1/5801217f03596e5985d7d463/1476600598982-AATJ2A8FM10ZYB4KHDUK/Screen+Shot+2016-10-15+at+11.47.33+PM.png Portfolio - Headset Concept: Side View Conceived in 2013 using Autodesk Fusion. Functionality and features similar to today’s AirPods. https://images.squarespace-cdn.com/content/v1/5801217f03596e5985d7d463/1476600601255-D59FVQE3UUUJLU9VO4RC/Screen+Shot+2016-10-15+at+11.48.13+PM.png Portfolio - Headset Concept: Full Use View Conceived in 2013 using Autodesk Fusion. Functionality and features similar to today’s AirPods. https://images.squarespace-cdn.com/content/v1/5801217f03596e5985d7d463/1542614682974-FRIQM0B8NTNR78JGN8AL/screencapture-purestorage-resources-webinars-html-2018-11-15-18_49_52.png Portfolio V2: Improved User-Centric Design New layout has a familiar, YouTube like , navigation layout and grid. The Marquee banner has been updated to highlight a specific video. Thumbnails now provide additional context of the content and the title is fully displayed without cropping. https://images.squarespace-cdn.com/content/v1/5801217f03596e5985d7d463/1536194587386-G3RFQASTCZ4ZMCMFY963/screencapture-purestorage-resources-webinars-adding-resiliency-performance-to-meditech-html-2018-09-05-17_37_25.png Portfolio V3: Layout Updates + Speaker Info This refresh provided speaker info and their available social media profile links. Video title was moved down to the bottom and closer to the abstract to maintain focus on the video. https://images.squarespace-cdn.com/content/v1/5801217f03596e5985d7d463/1536193943732-K46ZVXO9IJRUMJHD97F5/screencapture-purestorage-resources-webinars-pure-storage-actifio-lifescript-appflash-html-2018-09-04-00_32_37.png Portfolio V1: Original On-Demand Video Page The 2 page on-demand layout provided a less than optimal UX. Users could only access the content after submitting the form. This was contrary to what users expect - instant gratification and easy access. Furthermore, after filling out the form, the viewer would be subjected to waiting for the page to redirect. https://images.squarespace-cdn.com/content/v1/5801217f03596e5985d7d463/1542614830847-C9IJEEWFJM791OM54XOV/screencapture-web-archive-org-web-20170929005617-http-www-purestorage-com-80-resources-webinars-html-2018-11-15-18_56_21.png Portfolio V1: Original On-Demand Portal Tile design creates silos for each video. Marquee banner takes up too much screen estate and isn’t functional. Thumbnails are repetitive and generic. Titles are trimmed and not properly displayed. https://images.squarespace-cdn.com/content/v1/5801217f03596e5985d7d463/1536194496789-90C83WGNN6P6UEKJCXFP/screencapture-purestorage-resources-webinars-new-ways-to-achieve-cost-effective-business-continuity-html-2018-09-05-17_36_47.png Portfolio V2: Embedded form in player Refreshed on demand page focused on eliminating friction to access videos. Embedding the form in-player allowed us to convert a 2-page experience into 1-page and enable autoplay while featuring a 5 minute preview of the webinar before a form popped up. If the viewer was known or cookied, the form would not show up, encouraging continual viewing. https://images.squarespace-cdn.com/content/v1/5801217f03596e5985d7d463/1542617828491-2D7LX0TBF2JNV4O4PAAW/screencapture-purestorage-resources-webinars-ai-ready-infrastructure-for-deep-learning-deployment-at-scale-html-2018-10-22-14_26_52+copy.png Portfolio A/B Test: Chapters & CTAs Launched 2 webinars with Chapters and CTAs to test impact on conversions and time on page. We saw 21% increase in time on page. However, there was a lot of backend work required, and we encountered tracking issues with CTA. Needed to run additional tests to determine ROI. https://images.squarespace-cdn.com/content/v1/5801217f03596e5985d7d463/1539900192454-FKZS7L4EFSQSI6UH3V8H/Why+Video+Is+Important+To+Me.png Portfolio https://images.squarespace-cdn.com/content/v1/5801217f03596e5985d7d463/1539898954014-45PECAH645TLQ4LWYNVD/GDPR+on+Global+Marketing+Programs-pg2.png Portfolio PAGE 2 https://images.squarespace-cdn.com/content/v1/5801217f03596e5985d7d463/1539898891303-1K5XQ7YTNIIND3M278RW/GDPR+on+Global+Marketing+Programs.png Portfolio PAGE 1 https://images.squarespace-cdn.com/content/v1/5801217f03596e5985d7d463/1476486814389-BV59EB678BS9OFCSDMK4/IMG_0925.JPG Portfolio https://images.squarespace-cdn.com/content/v1/5801217f03596e5985d7d463/1476601964652-JHOMBTYFBQFN2ORGXPHT/FullSizeRender+3.jpg Portfolio https://images.squarespace-cdn.com/content/v1/5801217f03596e5985d7d463/1476602217115-ZFJLWVL2GX63X9IZF10F/FullSizeRender+5.jpg Portfolio https://images.squarespace-cdn.com/content/v1/5801217f03596e5985d7d463/1540162316149-O95KJQMLT3205PA3R8R2/image-asset.jpeg Portfolio https://images.squarespace-cdn.com/content/v1/53d7e714e4b0cb1125a8185a/1406852449000-89RD1RLYYISUGY214XSU/img_0611.jpg Portfolio https://www.kaseychiu.com/my-story daily 0.75 2018-10-21 https://images.squarespace-cdn.com/content/v1/5801217f03596e5985d7d463/1525832684459-19H317O8R42216P4OT4P/kc-logo.png My Story https://www.kaseychiu.com/bio-ethan daily 0.75 2025-05-12 https://images.squarespace-cdn.com/content/v1/5801217f03596e5985d7d463/1548748623737-FVFB25OABETA8T7R73XW/image-asset.jpeg Bio - Kasey Chiu Product Portfolio https://www.kaseychiu.com/journal-ethan daily 0.75 2025-05-12 https://images.squarespace-cdn.com/content/v1/591c676737c5813d19a82d41/1495144820061-TZUP9PJBH7R8FAG3RX7A/Eamon-SQS_KEVIN_DK_1122.jpg Journal https://www.kaseychiu.com/journal-ethan/2017/5/18/warm-up-l4paz monthly 0.5 2017-05-31 https://images.squarespace-cdn.com/content/v1/591c676737c5813d19a82d41/1496254195746-3YAL6MNMTU88I3P5E63S/image-asset.jpeg Journal - Warm Up https://images.squarespace-cdn.com/content/v1/591c676737c5813d19a82d41/1496254344787-IL3QTU5Z6K7GKXKKF93F/image-asset.jpeg Journal - Warm Up https://www.kaseychiu.com/journal-ethan/2017/5/18/beforehand-9ex8z monthly 0.5 2017-05-19 https://www.kaseychiu.com/journal-ethan/2017/5/18/practice-98t2m monthly 0.5 2017-05-19 https://www.kaseychiu.com/gallery-ethan daily 0.75 2025-05-12 https://www.kaseychiu.com/gallery-images-ethan daily 0.75 2025-05-12 https://images.squarespace-cdn.com/content/v1/591c676737c5813d19a82d41/1495130126776-GMISRG9H68UYZS5ZHN8C/Eamon-SQS_KEVIN_DK_0875.jpg Images https://images.squarespace-cdn.com/content/v1/591c676737c5813d19a82d41/1495130126776-GMISRG9H68UYZS5ZHN8C/Eamon-SQS_KEVIN_DK_0875.jpg Images https://images.squarespace-cdn.com/content/v1/591c676737c5813d19a82d41/1495130119647-V8E0NYNNJSZBF8QAZUP9/Eamon-SQS_KEVIN_DK_0988.jpg Images https://images.squarespace-cdn.com/content/v1/591c676737c5813d19a82d41/1495130128254-DBABEO5V333HS13D6HB6/Eamon-SQS_KEVIN_DK_0994.jpg Images https://www.kaseychiu.com/contact daily 0.75 2018-04-03 https://www.kaseychiu.com/copy-of-demo-23andme-page-wprivacy daily 0.75 2018-08-08 https://images.squarespace-cdn.com/content/v1/5801217f03596e5985d7d463/1533700373999-AM2GMU8Y0SSJC8E1F33D/screencapture-23andme-2018-08-07-20_40_32+copy+2.png Copy of Demo 23andMe Page w/privacy https://images.squarespace-cdn.com/content/v1/5801217f03596e5985d7d463/1533713787015-D0EQU4MKHQF9S4Y8S9DC/screencapture-23andme-2018-08-07-20_40_32+copy+5.png Copy of Demo 23andMe Page w/privacy https://images.squarespace-cdn.com/content/v1/5801217f03596e5985d7d463/1533700299242-TPFMLTDV3F7NT2XR7ASB/screencapture-23andme-2018-08-07-20_40_32+copy+4.png Copy of Demo 23andMe Page w/privacy https://images.squarespace-cdn.com/content/v1/5801217f03596e5985d7d463/1533700046171-XB7UXEBJ5LEPHO9OC239/screencapture-23andme-2018-08-07-20_40_32+copy+3.png Copy of Demo 23andMe Page w/privacy https://images.squarespace-cdn.com/content/v1/5801217f03596e5985d7d463/1533713652439-KYW5NBQFGG329G88APPZ/screencapture-23andme-privacy-2018-08-08-00_23_40+copy+4.png Copy of Demo 23andMe Page w/privacy https://www.kaseychiu.com/pm-applicant daily 0.75 2018-09-06 https://images.squarespace-cdn.com/content/v1/5801217f03596e5985d7d463/1534230556234-1WTJ9YFKLJDAXJTDEP2R/screencapture-docs-google-spreadsheets-d-1aHt3PBUUIrzFlCwULj-pxZH7yO4nC53eikGSz5KY_l4-edit-2018-08-09-19_43_36.png Product Management Project Tracker Example https://images.squarespace-cdn.com/content/v1/5801217f03596e5985d7d463/1536193155557-ZW1C81HMVG0O6QHJNNF9/Screen%2BShot%2B2016-10-15%2Bat%2B11.47.15%2BPM.png Product Management https://www.kaseychiu.com/demo-23andme-page daily 0.75 2018-08-08 https://images.squarespace-cdn.com/content/v1/5801217f03596e5985d7d463/1533700046171-XB7UXEBJ5LEPHO9OC239/screencapture-23andme-2018-08-07-20_40_32+copy+3.png Demo 23andMe Page https://images.squarespace-cdn.com/content/v1/5801217f03596e5985d7d463/1533700299242-TPFMLTDV3F7NT2XR7ASB/screencapture-23andme-2018-08-07-20_40_32+copy+4.png Demo 23andMe Page https://images.squarespace-cdn.com/content/v1/5801217f03596e5985d7d463/1533713948587-RMMZGKG2OEYK4NNXAX6G/screencapture-23andme-2018-08-07-20_40_32+copy+5.png Demo 23andMe Page https://images.squarespace-cdn.com/content/v1/5801217f03596e5985d7d463/1533700373999-AM2GMU8Y0SSJC8E1F33D/screencapture-23andme-2018-08-07-20_40_32+copy+2.png Demo 23andMe Page https://www.kaseychiu.com/sample-report-23andme-page-wprivacy daily 0.75 2018-08-09 https://images.squarespace-cdn.com/content/v1/5801217f03596e5985d7d463/1533713787015-D0EQU4MKHQF9S4Y8S9DC/screencapture-23andme-2018-08-07-20_40_32+copy+5.png Sample report 23andMe Page w/privacy https://images.squarespace-cdn.com/content/v1/5801217f03596e5985d7d463/1533700373999-AM2GMU8Y0SSJC8E1F33D/screencapture-23andme-2018-08-07-20_40_32+copy+2.png Sample report 23andMe Page w/privacy https://images.squarespace-cdn.com/content/v1/5801217f03596e5985d7d463/1533700299242-TPFMLTDV3F7NT2XR7ASB/screencapture-23andme-2018-08-07-20_40_32+copy+4.png Sample report 23andMe Page w/privacy https://images.squarespace-cdn.com/content/v1/5801217f03596e5985d7d463/1533781340765-KBQ70SJLX88IW8OAVRGL/Screen+Shot+2018-08-08+at+7.16.08+PM.png Sample report 23andMe Page w/privacy https://images.squarespace-cdn.com/content/v1/5801217f03596e5985d7d463/1533700046171-XB7UXEBJ5LEPHO9OC239/screencapture-23andme-2018-08-07-20_40_32+copy+3.png Sample report 23andMe Page w/privacy https://www.kaseychiu.com/demo-23andme-page-wpersonalization daily 0.75 2018-08-08 https://images.squarespace-cdn.com/content/v1/5801217f03596e5985d7d463/1533700299242-TPFMLTDV3F7NT2XR7ASB/screencapture-23andme-2018-08-07-20_40_32+copy+4.png Demo 23andMe Page w/customer-story https://images.squarespace-cdn.com/content/v1/5801217f03596e5985d7d463/1533713856324-PH4X47XH8U4ZIUE2VUHQ/screencapture-23andme-2018-08-07-20_40_32+copy+5.png Demo 23andMe Page w/customer-story https://images.squarespace-cdn.com/content/v1/5801217f03596e5985d7d463/1533700046171-XB7UXEBJ5LEPHO9OC239/screencapture-23andme-2018-08-07-20_40_32+copy+3.png Demo 23andMe Page w/customer-story https://images.squarespace-cdn.com/content/v1/5801217f03596e5985d7d463/1533700373999-AM2GMU8Y0SSJC8E1F33D/screencapture-23andme-2018-08-07-20_40_32+copy+2.png Demo 23andMe Page w/customer-story https://images.squarespace-cdn.com/content/v1/5801217f03596e5985d7d463/1533712809785-E4FFSRCLBYXZTROIN0YK/screencapture-23andme-stories-2018-08-07-20_58_50+copy+2.png Demo 23andMe Page w/customer-story https://www.kaseychiu.com/product-specialist-stripe daily 0.75 2018-09-18 https://images.squarespace-cdn.com/content/v1/5801217f03596e5985d7d463/1536618730910-NFASFYJUCP3XVJ95ERM1/screencapture-purestorage-resources-webinars-pure-storage-actifio-lifescript-appflash-html-2018-09-04-00_32_37.png Product Specialist - Layout V1 On-Demand Layout V1 Original 2 page webinar layout. After submitting the form, the viewer would be redirected to a separate page where the webinar would be hosted and accessible. https://images.squarespace-cdn.com/content/v1/5801217f03596e5985d7d463/1536620236752-JLBHVP90PCPU99K607EM/Screen%2BShot%2B2016-10-15%2Bat%2B11.46.55%2BPM.png Product Specialist Back View https://images.squarespace-cdn.com/content/v1/5801217f03596e5985d7d463/1536619429132-W2993AMT7QQ8P8HVFG60/screencapture-purestorage-resources-webinars-new-ways-to-achieve-cost-effective-business-continuity-html-2018-09-05-17_36_47.png Product Specialist On-Demand Layout V2 Refreshed on demand webinar page autoplays and provides a 5 minute preview of the webinar before a form pop ups. If viewer is known or cookied, the form will never show up, thus reducing friction and promoting continual consumption of on-demand webinar content. https://images.squarespace-cdn.com/content/v1/5801217f03596e5985d7d463/1536619528357-7KZU8FX75Q3V9MKV8CEE/screencapture-purestorage-resources-webinars-adding-resiliency-performance-to-meditech-html-2018-09-05-17_37_25.png Product Specialist On-Demand Layout V3 Newest on-demand webinar page refreshed with speaker info and available speaker social media profile links. Title is moved down to the bottom and closer to the abstract. This refreshed layout was inspired by Youtube web pages. https://images.squarespace-cdn.com/content/v1/5801217f03596e5985d7d463/1536620347336-I3OKMNLW1EALHAVL9QTG/Screen%2BShot%2B2016-10-15%2Bat%2B11.47.15%2BPM+%281%29.png Product Specialist Front View https://images.squarespace-cdn.com/content/v1/5801217f03596e5985d7d463/1534230556234-1WTJ9YFKLJDAXJTDEP2R/screencapture-docs-google-spreadsheets-d-1aHt3PBUUIrzFlCwULj-pxZH7yO4nC53eikGSz5KY_l4-edit-2018-08-09-19_43_36.png Product Specialist Project Tracker Example https://images.squarespace-cdn.com/content/v1/5801217f03596e5985d7d463/1536620395185-U2ISFTNQE7KPMX2RTOHK/Screen%2BShot%2B2016-10-15%2Bat%2B11.48.13%2BPM.png Product Specialist Full Use View https://images.squarespace-cdn.com/content/v1/5801217f03596e5985d7d463/1536620362654-KTXZXY1PVO7Q0DMOHNG4/Screen%2BShot%2B2016-10-15%2Bat%2B11.47.49%2BPM.png Product Specialist Earphones View https://images.squarespace-cdn.com/content/v1/5801217f03596e5985d7d463/1536620355600-ECKB9AGBG6REFRVMIBX6/Screen%2BShot%2B2016-10-15%2Bat%2B11.47.33%2BPM.png Product Specialist Side View https://images.squarespace-cdn.com/content/v1/5801217f03596e5985d7d463/1536193155557-ZW1C81HMVG0O6QHJNNF9/Screen%2BShot%2B2016-10-15%2Bat%2B11.47.15%2BPM.png Product Specialist https://www.kaseychiu.com/product-specialist-airtable daily 0.75 2018-09-20 https://images.squarespace-cdn.com/content/v1/5801217f03596e5985d7d463/1536620347336-I3OKMNLW1EALHAVL9QTG/Screen%2BShot%2B2016-10-15%2Bat%2B11.47.15%2BPM+%281%29.png Product Specialist Front View https://images.squarespace-cdn.com/content/v1/5801217f03596e5985d7d463/1536620355600-ECKB9AGBG6REFRVMIBX6/Screen%2BShot%2B2016-10-15%2Bat%2B11.47.33%2BPM.png Product Specialist Side View https://images.squarespace-cdn.com/content/v1/5801217f03596e5985d7d463/1536618730910-NFASFYJUCP3XVJ95ERM1/screencapture-purestorage-resources-webinars-pure-storage-actifio-lifescript-appflash-html-2018-09-04-00_32_37.png Product Specialist - Layout V1 On-Demand Layout V1 Original 2 page webinar layout. After submitting the form, the viewer would be redirected to a separate page where the webinar would be hosted and accessible. https://images.squarespace-cdn.com/content/v1/5801217f03596e5985d7d463/1536620236752-JLBHVP90PCPU99K607EM/Screen%2BShot%2B2016-10-15%2Bat%2B11.46.55%2BPM.png Product Specialist Back View https://images.squarespace-cdn.com/content/v1/5801217f03596e5985d7d463/1536619429132-W2993AMT7QQ8P8HVFG60/screencapture-purestorage-resources-webinars-new-ways-to-achieve-cost-effective-business-continuity-html-2018-09-05-17_36_47.png Product Specialist On-Demand Layout V2 Refreshed on demand webinar page autoplays and provides a 5 minute preview of the webinar before a form pop ups. If viewer is known or cookied, the form will never show up, thus reducing friction and promoting continual consumption of on-demand webinar content. https://images.squarespace-cdn.com/content/v1/5801217f03596e5985d7d463/1536619528357-7KZU8FX75Q3V9MKV8CEE/screencapture-purestorage-resources-webinars-adding-resiliency-performance-to-meditech-html-2018-09-05-17_37_25.png Product Specialist On-Demand Layout V3 Newest on-demand webinar page refreshed with speaker info and available speaker social media profile links. Title is moved down to the bottom and closer to the abstract. This refreshed layout was inspired by Youtube web pages. https://images.squarespace-cdn.com/content/v1/5801217f03596e5985d7d463/1536620395185-U2ISFTNQE7KPMX2RTOHK/Screen%2BShot%2B2016-10-15%2Bat%2B11.48.13%2BPM.png Product Specialist Full Use View https://images.squarespace-cdn.com/content/v1/5801217f03596e5985d7d463/1536620362654-KTXZXY1PVO7Q0DMOHNG4/Screen%2BShot%2B2016-10-15%2Bat%2B11.47.49%2BPM.png Product Specialist Earphones View https://images.squarespace-cdn.com/content/v1/5801217f03596e5985d7d463/1534230556234-1WTJ9YFKLJDAXJTDEP2R/screencapture-docs-google-spreadsheets-d-1aHt3PBUUIrzFlCwULj-pxZH7yO4nC53eikGSz5KY_l4-edit-2018-08-09-19_43_36.png Product Specialist Project Tracker Example https://images.squarespace-cdn.com/content/v1/5801217f03596e5985d7d463/1536193155557-ZW1C81HMVG0O6QHJNNF9/Screen%2BShot%2B2016-10-15%2Bat%2B11.47.15%2BPM.png Product Specialist https://www.kaseychiu.com/product-interaction-designer daily 0.75 2018-10-03 https://images.squarespace-cdn.com/content/v1/5801217f03596e5985d7d463/1536620395185-U2ISFTNQE7KPMX2RTOHK/Screen%2BShot%2B2016-10-15%2Bat%2B11.48.13%2BPM.png Product Interaction Designer Full Use View https://images.squarespace-cdn.com/content/v1/5801217f03596e5985d7d463/1536620362654-KTXZXY1PVO7Q0DMOHNG4/Screen%2BShot%2B2016-10-15%2Bat%2B11.47.49%2BPM.png Product Interaction Designer Earphones View https://images.squarespace-cdn.com/content/v1/5801217f03596e5985d7d463/1536619528357-7KZU8FX75Q3V9MKV8CEE/screencapture-purestorage-resources-webinars-adding-resiliency-performance-to-meditech-html-2018-09-05-17_37_25.png Product Interaction Designer On-Demand Layout V3 Newest on-demand webinar page refreshed with speaker info and available speaker social media profile links. Title is moved down to the bottom and closer to the abstract. This refreshed layout was inspired by Youtube web pages. https://images.squarespace-cdn.com/content/v1/5801217f03596e5985d7d463/1536620347336-I3OKMNLW1EALHAVL9QTG/Screen%2BShot%2B2016-10-15%2Bat%2B11.47.15%2BPM+%281%29.png Product Interaction Designer Front View https://images.squarespace-cdn.com/content/v1/5801217f03596e5985d7d463/1534230556234-1WTJ9YFKLJDAXJTDEP2R/screencapture-docs-google-spreadsheets-d-1aHt3PBUUIrzFlCwULj-pxZH7yO4nC53eikGSz5KY_l4-edit-2018-08-09-19_43_36.png Product Interaction Designer Project Tracker Example https://images.squarespace-cdn.com/content/v1/5801217f03596e5985d7d463/1536620236752-JLBHVP90PCPU99K607EM/Screen%2BShot%2B2016-10-15%2Bat%2B11.46.55%2BPM.png Product Interaction Designer Back View https://images.squarespace-cdn.com/content/v1/5801217f03596e5985d7d463/1536619429132-W2993AMT7QQ8P8HVFG60/screencapture-purestorage-resources-webinars-new-ways-to-achieve-cost-effective-business-continuity-html-2018-09-05-17_36_47.png Product Interaction Designer On-Demand Layout V2 Refreshed on demand webinar page autoplays and provides a 5 minute preview of the webinar before a form pop ups. If viewer is known or cookied, the form will never show up, thus reducing friction and promoting continual consumption of on-demand webinar content. https://images.squarespace-cdn.com/content/v1/5801217f03596e5985d7d463/1536620355600-ECKB9AGBG6REFRVMIBX6/Screen%2BShot%2B2016-10-15%2Bat%2B11.47.33%2BPM.png Product Interaction Designer Side View https://images.squarespace-cdn.com/content/v1/5801217f03596e5985d7d463/1536618730910-NFASFYJUCP3XVJ95ERM1/screencapture-purestorage-resources-webinars-pure-storage-actifio-lifescript-appflash-html-2018-09-04-00_32_37.png Product Interaction Designer - Layout V1 On-Demand Layout V1 Original 2 page webinar layout. After submitting the form, the viewer would be redirected to a separate page where the webinar would be hosted and accessible. https://images.squarespace-cdn.com/content/v1/5801217f03596e5985d7d463/1536193155557-ZW1C81HMVG0O6QHJNNF9/Screen%2BShot%2B2016-10-15%2Bat%2B11.47.15%2BPM.png Product Interaction Designer https://www.kaseychiu.com/google-product-specialist daily 0.75 2018-11-19 https://images.squarespace-cdn.com/content/v1/5801217f03596e5985d7d463/1534230556234-1WTJ9YFKLJDAXJTDEP2R/screencapture-docs-google-spreadsheets-d-1aHt3PBUUIrzFlCwULj-pxZH7yO4nC53eikGSz5KY_l4-edit-2018-08-09-19_43_36.png Product Specialist Project Tracker Example (click to enlarge) https://images.squarespace-cdn.com/content/v1/5801217f03596e5985d7d463/1540851822204-6DV4LMEXUIVW7VO7T683/product-management-certificate-web.png Product Specialist https://images.squarespace-cdn.com/content/v1/5801217f03596e5985d7d463/1540236063667-Z2HST7JVLBOEANFXAR8U/Rubrik-logo+copy.jpg Product Specialist https://images.squarespace-cdn.com/content/v1/5801217f03596e5985d7d463/1542617605760-9V9O36RAAKLHGOQNNN16/screencapture-purestorage-resources-webinars-html-2018-11-15-18_49_52.png Product Specialist V2: Improved User-Centric Design New layout has a familiar, YouTube like , navigation layout and grid. The Marquee banner has been updated to highlight a specific video. Thumbnails now provide additional context of the content and the title is fully displayed without cropping. https://images.squarespace-cdn.com/content/v1/5801217f03596e5985d7d463/1540243877584-AIIH9SC1JNBBVNXUUA77/screencapture-purestorage-resources-webinars-ai-ready-infrastructure-for-deep-learning-deployment-at-scale-html-2018-10-22-14_26_52+copy.png Product Specialist A/B Test: Chapters & CTAs Launched 2 webinars with Chapters and CTAs to test impact on conversions and time on page. We saw 21% increase in time on page. However, there was a lot of backend work required, and we encountered tracking issues with CTA. Needed to run additional tests to determine ROI. https://images.squarespace-cdn.com/content/v1/5801217f03596e5985d7d463/1536619528357-7KZU8FX75Q3V9MKV8CEE/screencapture-purestorage-resources-webinars-adding-resiliency-performance-to-meditech-html-2018-09-05-17_37_25.png Product Specialist V3: Layout Updates + Speaker Info This refresh provided speaker info and their available social media profile links. Video title was moved down to the bottom and closer to the abstract to maintain focus on the video. https://images.squarespace-cdn.com/content/v1/5801217f03596e5985d7d463/1540254969666-68CB3XESQPVQBVXGSL9J/New+Feature+Development+Process+-+Kasey_C+%2836%29.jpg Product Specialist https://images.squarespace-cdn.com/content/v1/5801217f03596e5985d7d463/1540242756689-1WCXFBY1IV2X85KS3W4B/New+Feature+Development+Process+-+Kasey_C+%281%29.jpg Product Specialist https://images.squarespace-cdn.com/content/v1/5801217f03596e5985d7d463/1540242756708-R5RC5W5V93513MKTKQHP/New+Feature+Development+Process+-+Kasey_C+%282%29.jpg Product Specialist https://images.squarespace-cdn.com/content/v1/5801217f03596e5985d7d463/1540242757625-YV44P7S5ELEOCN92UC9M/New+Feature+Development+Process+-+Kasey_C+%283%29.jpg Product Specialist https://images.squarespace-cdn.com/content/v1/5801217f03596e5985d7d463/1540242758136-B6IT6NW2HKOUI4PH6EAM/New+Feature+Development+Process+-+Kasey_C+%284%29.jpg Product Specialist https://images.squarespace-cdn.com/content/v1/5801217f03596e5985d7d463/1540242758706-XU1CWVMPM2Q3IW3WMN5I/New+Feature+Development+Process+-+Kasey_C+%285%29.jpg Product Specialist https://images.squarespace-cdn.com/content/v1/5801217f03596e5985d7d463/1540242759057-B5LWVG9K0T4KWJHORL07/New+Feature+Development+Process+-+Kasey_C+%286%29.jpg Product Specialist https://images.squarespace-cdn.com/content/v1/5801217f03596e5985d7d463/1540242759414-IFANTLHPVHF0M1H82RJK/New+Feature+Development+Process+-+Kasey_C+%287%29.jpg Product Specialist https://images.squarespace-cdn.com/content/v1/5801217f03596e5985d7d463/1540242759863-K2YWUZZFEAFGBEM0EA75/New+Feature+Development+Process+-+Kasey_C+%288%29.jpg Product Specialist https://images.squarespace-cdn.com/content/v1/5801217f03596e5985d7d463/1540242760641-ILDQ1ZGTRYDR373T7IIL/New+Feature+Development+Process+-+Kasey_C+%289%29.jpg Product Specialist https://images.squarespace-cdn.com/content/v1/5801217f03596e5985d7d463/1540242760974-HSLMMY09W2D89ILFG6V4/New+Feature+Development+Process+-+Kasey_C+%2810%29.jpg Product Specialist https://images.squarespace-cdn.com/content/v1/5801217f03596e5985d7d463/1540242761155-HDWQFWJFEWAS7L1SZR6Q/New+Feature+Development+Process+-+Kasey_C+%2811%29.jpg Product Specialist https://images.squarespace-cdn.com/content/v1/5801217f03596e5985d7d463/1540242761777-TE8H6M2CUIN8EASFTG51/New+Feature+Development+Process+-+Kasey_C+%2812%29.jpg Product Specialist https://images.squarespace-cdn.com/content/v1/5801217f03596e5985d7d463/1540242761895-TQ5UP7DEG9T7ZIP4CI7R/New+Feature+Development+Process+-+Kasey_C+%2813%29.jpg Product Specialist https://images.squarespace-cdn.com/content/v1/5801217f03596e5985d7d463/1540242762508-B6DO557W4PRJ61EQNRV3/New+Feature+Development+Process+-+Kasey_C+%2814%29.jpg Product Specialist https://images.squarespace-cdn.com/content/v1/5801217f03596e5985d7d463/1540242762652-9R9OK43N9FSZ2NYKP16X/New+Feature+Development+Process+-+Kasey_C+%2815%29.jpg Product Specialist https://images.squarespace-cdn.com/content/v1/5801217f03596e5985d7d463/1540242763054-6KCMSNJISUKBWOM4BRPM/New+Feature+Development+Process+-+Kasey_C+%2816%29.jpg Product Specialist https://images.squarespace-cdn.com/content/v1/5801217f03596e5985d7d463/1540242763271-REBC9SLZPED0SO6U0RP2/New+Feature+Development+Process+-+Kasey_C+%2817%29.jpg Product Specialist https://images.squarespace-cdn.com/content/v1/5801217f03596e5985d7d463/1540242763732-G2T4XT8U4B1FYHYS3RBW/New+Feature+Development+Process+-+Kasey_C+%2818%29.jpg Product Specialist https://images.squarespace-cdn.com/content/v1/5801217f03596e5985d7d463/1540242764015-8VT1VYFUZROWVIXC27Y8/New+Feature+Development+Process+-+Kasey_C+%2819%29.jpg Product Specialist https://images.squarespace-cdn.com/content/v1/5801217f03596e5985d7d463/1540242764453-5PUTXT71JFLMTWTJV9CJ/New+Feature+Development+Process+-+Kasey_C+%2820%29.jpg Product Specialist https://images.squarespace-cdn.com/content/v1/5801217f03596e5985d7d463/1540254816558-4LHYVQVQ2QIHVHQQO0MC/New+Feature+Development+Process+-+Kasey_C+%2835%29.jpg Product Specialist https://images.squarespace-cdn.com/content/v1/5801217f03596e5985d7d463/1540242765109-15Q6EYCKBK6B03J263G0/New+Feature+Development+Process+-+Kasey_C+%2822%29.jpg Product Specialist https://images.squarespace-cdn.com/content/v1/5801217f03596e5985d7d463/1540242765522-X8GYB69ITFIF6SAYDZ5L/New+Feature+Development+Process+-+Kasey_C+%2823%29.jpg Product Specialist https://images.squarespace-cdn.com/content/v1/5801217f03596e5985d7d463/1540242765731-0YSQYTDYRHCDT102IHOH/New+Feature+Development+Process+-+Kasey_C+%2824%29.jpg Product Specialist https://images.squarespace-cdn.com/content/v1/5801217f03596e5985d7d463/1540242765996-R5RWQ3TWQX6HLOMP2WCM/New+Feature+Development+Process+-+Kasey_C+%2825%29.jpg Product Specialist https://images.squarespace-cdn.com/content/v1/5801217f03596e5985d7d463/1540242766466-YW89MCLGJN987PFD4DKV/New+Feature+Development+Process+-+Kasey_C+%2826%29.jpg Product Specialist https://images.squarespace-cdn.com/content/v1/5801217f03596e5985d7d463/1540242766774-RK2TGK5S93A0NMMX309O/New+Feature+Development+Process+-+Kasey_C+%2827%29.jpg Product Specialist https://images.squarespace-cdn.com/content/v1/5801217f03596e5985d7d463/1540242767139-EANZR9Y7I9YKG53P4W25/New+Feature+Development+Process+-+Kasey_C+%2828%29.jpg Product Specialist https://images.squarespace-cdn.com/content/v1/5801217f03596e5985d7d463/1540242767262-LWOV5JCQQUYI3GA60PMZ/New+Feature+Development+Process+-+Kasey_C+%2829%29.jpg Product Specialist https://images.squarespace-cdn.com/content/v1/5801217f03596e5985d7d463/1540242767733-OLETV5QHSC8PZ96ZB98J/New+Feature+Development+Process+-+Kasey_C+%2830%29.jpg Product Specialist https://images.squarespace-cdn.com/content/v1/5801217f03596e5985d7d463/1540242767934-6LL3UBNJFZWIQPUDUSTK/New+Feature+Development+Process+-+Kasey_C+%2831%29.jpg Product Specialist https://images.squarespace-cdn.com/content/v1/5801217f03596e5985d7d463/1540242768480-6OWGSM1YSSHVMVXO4P5X/New+Feature+Development+Process+-+Kasey_C+%2832%29.jpg Product Specialist https://images.squarespace-cdn.com/content/v1/5801217f03596e5985d7d463/1540242768421-LK3T1BAO4268W9E95M0C/New+Feature+Development+Process+-+Kasey_C+%2833%29.jpg Product Specialist https://images.squarespace-cdn.com/content/v1/5801217f03596e5985d7d463/1540242768941-68V5BNLN03VMYCX4EH8B/New+Feature+Development+Process+-+Kasey_C+%2834%29.jpg Product Specialist https://images.squarespace-cdn.com/content/v1/5801217f03596e5985d7d463/1540234382517-4N6UOMUL7V87IPYOORN4/Screen%2BShot%2B2016-10-15%2Bat%2B11.46.55%2BPM.png Product Specialist - Copy of Copy of Copy of Back View https://images.squarespace-cdn.com/content/v1/5801217f03596e5985d7d463/1540234383065-W1HP89JQSACQXE2TN8I6/Screen%2BShot%2B2016-10-15%2Bat%2B11.47.15%2BPM+%281%29.png Product Specialist - Copy of Copy of Copy of Front View https://images.squarespace-cdn.com/content/v1/5801217f03596e5985d7d463/1540234387517-AI9XPHD8MPP42QK0VQ7K/Screen%2BShot%2B2016-10-15%2Bat%2B11.47.33%2BPM.png Product Specialist - Copy of Copy of Copy of Side View https://images.squarespace-cdn.com/content/v1/5801217f03596e5985d7d463/1540234388273-Z3NWNLP1ADVJU3QYUQUW/Screen%2BShot%2B2016-10-15%2Bat%2B11.47.49%2BPM.png Product Specialist - Copy of Copy of Copy of Earphones View https://images.squarespace-cdn.com/content/v1/5801217f03596e5985d7d463/1540234390512-V9IEDPQ8FRU29VD639BB/Screen%2BShot%2B2016-10-15%2Bat%2B11.48.13%2BPM.png Product Specialist - Copy of Copy of Copy of Music Use View https://images.squarespace-cdn.com/content/v1/5801217f03596e5985d7d463/1536619429132-W2993AMT7QQ8P8HVFG60/screencapture-purestorage-resources-webinars-new-ways-to-achieve-cost-effective-business-continuity-html-2018-09-05-17_36_47.png Product Specialist V2: Embedded form in player Refreshed on demand page focused on eliminating friction to access videos. Embedding the form in-player allowed us to convert a 2-page experience into 1-page and enable autoplay while featuring a 5 minute preview of the webinar before a form popped up. If the viewer was known or cookied, the form would not show up, encouraging continual viewing. https://images.squarespace-cdn.com/content/v1/5801217f03596e5985d7d463/1540235873857-PGK9JDUVT2SCRX131WFB/Cisco-Logo-1+copy.png Product Specialist https://images.squarespace-cdn.com/content/v1/5801217f03596e5985d7d463/1542617435630-0KXGEQWK2PMKMVOF4LX2/image-asset.png Product Specialist V1: Original On-Demand Portal Tile design creates silos for each video. Marquee banner takes up too much screen estate and isn’t functional. Thumbnails are repetitive and generic. Titles are trimmed and not properly displayed. https://images.squarespace-cdn.com/content/v1/5801217f03596e5985d7d463/1536618730910-NFASFYJUCP3XVJ95ERM1/screencapture-purestorage-resources-webinars-pure-storage-actifio-lifescript-appflash-html-2018-09-04-00_32_37.png Product Specialist - Layout V1 V1: Original On-Demand Video Page The 2 page on-demand layout provided a less than optimal UX. Users could only access the content after submitting the form. This was contrary to what users expect - instant gratification and easy access. Furthermore, after filling out the form, the viewer would be subjected to waiting for the page to redirect. https://images.squarespace-cdn.com/content/v1/5801217f03596e5985d7d463/1540236173525-CA8CH5VT0LBTXCRHKF9O/nvidia-logo.png Product Specialist https://images.squarespace-cdn.com/content/v1/5801217f03596e5985d7d463/1540161405605-HKGYD2WTNVLMN6FHGQIL/image-asset.jpeg Product Specialist https://www.kaseychiu.com/pm-portfolio daily 0.75 2018-11-19 https://images.squarespace-cdn.com/content/v1/5801217f03596e5985d7d463/1542616554094-XZFZPOSPK9VUDNZV2UN7/image-asset.png Product Management V1: Original On-Demand Portal Tile design creates silos for each video. Marquee banner takes up too much screen estate and isn’t functional. Thumbnails are repetitive and generic. Titles are trimmed and not properly displayed. https://images.squarespace-cdn.com/content/v1/5801217f03596e5985d7d463/1540234382517-4N6UOMUL7V87IPYOORN4/Screen%2BShot%2B2016-10-15%2Bat%2B11.46.55%2BPM.png Product Management - Copy of Copy of Back View https://images.squarespace-cdn.com/content/v1/5801217f03596e5985d7d463/1540234383065-W1HP89JQSACQXE2TN8I6/Screen%2BShot%2B2016-10-15%2Bat%2B11.47.15%2BPM+%281%29.png Product Management - Copy of Copy of Front View https://images.squarespace-cdn.com/content/v1/5801217f03596e5985d7d463/1540234387517-AI9XPHD8MPP42QK0VQ7K/Screen%2BShot%2B2016-10-15%2Bat%2B11.47.33%2BPM.png Product Management - Copy of Copy of Side View https://images.squarespace-cdn.com/content/v1/5801217f03596e5985d7d463/1540234388273-Z3NWNLP1ADVJU3QYUQUW/Screen%2BShot%2B2016-10-15%2Bat%2B11.47.49%2BPM.png Product Management - Copy of Copy of Earphones View https://images.squarespace-cdn.com/content/v1/5801217f03596e5985d7d463/1540234390512-V9IEDPQ8FRU29VD639BB/Screen%2BShot%2B2016-10-15%2Bat%2B11.48.13%2BPM.png Product Management - Copy of Copy of Music Use View https://images.squarespace-cdn.com/content/v1/5801217f03596e5985d7d463/1540254969666-68CB3XESQPVQBVXGSL9J/New+Feature+Development+Process+-+Kasey_C+%2836%29.jpg Product Management https://images.squarespace-cdn.com/content/v1/5801217f03596e5985d7d463/1540242756689-1WCXFBY1IV2X85KS3W4B/New+Feature+Development+Process+-+Kasey_C+%281%29.jpg Product Management https://images.squarespace-cdn.com/content/v1/5801217f03596e5985d7d463/1540242756708-R5RC5W5V93513MKTKQHP/New+Feature+Development+Process+-+Kasey_C+%282%29.jpg Product Management https://images.squarespace-cdn.com/content/v1/5801217f03596e5985d7d463/1540242757625-YV44P7S5ELEOCN92UC9M/New+Feature+Development+Process+-+Kasey_C+%283%29.jpg Product Management https://images.squarespace-cdn.com/content/v1/5801217f03596e5985d7d463/1540242758136-B6IT6NW2HKOUI4PH6EAM/New+Feature+Development+Process+-+Kasey_C+%284%29.jpg Product Management https://images.squarespace-cdn.com/content/v1/5801217f03596e5985d7d463/1540242758706-XU1CWVMPM2Q3IW3WMN5I/New+Feature+Development+Process+-+Kasey_C+%285%29.jpg Product Management https://images.squarespace-cdn.com/content/v1/5801217f03596e5985d7d463/1540242759057-B5LWVG9K0T4KWJHORL07/New+Feature+Development+Process+-+Kasey_C+%286%29.jpg Product Management https://images.squarespace-cdn.com/content/v1/5801217f03596e5985d7d463/1540242759414-IFANTLHPVHF0M1H82RJK/New+Feature+Development+Process+-+Kasey_C+%287%29.jpg Product Management https://images.squarespace-cdn.com/content/v1/5801217f03596e5985d7d463/1540242759863-K2YWUZZFEAFGBEM0EA75/New+Feature+Development+Process+-+Kasey_C+%288%29.jpg Product Management https://images.squarespace-cdn.com/content/v1/5801217f03596e5985d7d463/1540242760641-ILDQ1ZGTRYDR373T7IIL/New+Feature+Development+Process+-+Kasey_C+%289%29.jpg Product Management https://images.squarespace-cdn.com/content/v1/5801217f03596e5985d7d463/1540242760974-HSLMMY09W2D89ILFG6V4/New+Feature+Development+Process+-+Kasey_C+%2810%29.jpg Product Management https://images.squarespace-cdn.com/content/v1/5801217f03596e5985d7d463/1540242761155-HDWQFWJFEWAS7L1SZR6Q/New+Feature+Development+Process+-+Kasey_C+%2811%29.jpg Product Management https://images.squarespace-cdn.com/content/v1/5801217f03596e5985d7d463/1540242761777-TE8H6M2CUIN8EASFTG51/New+Feature+Development+Process+-+Kasey_C+%2812%29.jpg Product Management https://images.squarespace-cdn.com/content/v1/5801217f03596e5985d7d463/1540242761895-TQ5UP7DEG9T7ZIP4CI7R/New+Feature+Development+Process+-+Kasey_C+%2813%29.jpg Product Management https://images.squarespace-cdn.com/content/v1/5801217f03596e5985d7d463/1540242762508-B6DO557W4PRJ61EQNRV3/New+Feature+Development+Process+-+Kasey_C+%2814%29.jpg Product Management https://images.squarespace-cdn.com/content/v1/5801217f03596e5985d7d463/1540242762652-9R9OK43N9FSZ2NYKP16X/New+Feature+Development+Process+-+Kasey_C+%2815%29.jpg Product Management https://images.squarespace-cdn.com/content/v1/5801217f03596e5985d7d463/1540242763054-6KCMSNJISUKBWOM4BRPM/New+Feature+Development+Process+-+Kasey_C+%2816%29.jpg Product Management https://images.squarespace-cdn.com/content/v1/5801217f03596e5985d7d463/1540242763271-REBC9SLZPED0SO6U0RP2/New+Feature+Development+Process+-+Kasey_C+%2817%29.jpg Product Management https://images.squarespace-cdn.com/content/v1/5801217f03596e5985d7d463/1540242763732-G2T4XT8U4B1FYHYS3RBW/New+Feature+Development+Process+-+Kasey_C+%2818%29.jpg Product Management https://images.squarespace-cdn.com/content/v1/5801217f03596e5985d7d463/1540242764015-8VT1VYFUZROWVIXC27Y8/New+Feature+Development+Process+-+Kasey_C+%2819%29.jpg Product Management https://images.squarespace-cdn.com/content/v1/5801217f03596e5985d7d463/1540242764453-5PUTXT71JFLMTWTJV9CJ/New+Feature+Development+Process+-+Kasey_C+%2820%29.jpg Product Management https://images.squarespace-cdn.com/content/v1/5801217f03596e5985d7d463/1540254816558-4LHYVQVQ2QIHVHQQO0MC/New+Feature+Development+Process+-+Kasey_C+%2835%29.jpg Product Management https://images.squarespace-cdn.com/content/v1/5801217f03596e5985d7d463/1540242765109-15Q6EYCKBK6B03J263G0/New+Feature+Development+Process+-+Kasey_C+%2822%29.jpg Product Management https://images.squarespace-cdn.com/content/v1/5801217f03596e5985d7d463/1540242765522-X8GYB69ITFIF6SAYDZ5L/New+Feature+Development+Process+-+Kasey_C+%2823%29.jpg Product Management https://images.squarespace-cdn.com/content/v1/5801217f03596e5985d7d463/1540242765731-0YSQYTDYRHCDT102IHOH/New+Feature+Development+Process+-+Kasey_C+%2824%29.jpg Product Management https://images.squarespace-cdn.com/content/v1/5801217f03596e5985d7d463/1540242765996-R5RWQ3TWQX6HLOMP2WCM/New+Feature+Development+Process+-+Kasey_C+%2825%29.jpg Product Management https://images.squarespace-cdn.com/content/v1/5801217f03596e5985d7d463/1540242766466-YW89MCLGJN987PFD4DKV/New+Feature+Development+Process+-+Kasey_C+%2826%29.jpg Product Management https://images.squarespace-cdn.com/content/v1/5801217f03596e5985d7d463/1540242766774-RK2TGK5S93A0NMMX309O/New+Feature+Development+Process+-+Kasey_C+%2827%29.jpg Product Management https://images.squarespace-cdn.com/content/v1/5801217f03596e5985d7d463/1540242767139-EANZR9Y7I9YKG53P4W25/New+Feature+Development+Process+-+Kasey_C+%2828%29.jpg Product Management https://images.squarespace-cdn.com/content/v1/5801217f03596e5985d7d463/1540242767262-LWOV5JCQQUYI3GA60PMZ/New+Feature+Development+Process+-+Kasey_C+%2829%29.jpg Product Management https://images.squarespace-cdn.com/content/v1/5801217f03596e5985d7d463/1540242767733-OLETV5QHSC8PZ96ZB98J/New+Feature+Development+Process+-+Kasey_C+%2830%29.jpg Product Management https://images.squarespace-cdn.com/content/v1/5801217f03596e5985d7d463/1540242767934-6LL3UBNJFZWIQPUDUSTK/New+Feature+Development+Process+-+Kasey_C+%2831%29.jpg Product Management https://images.squarespace-cdn.com/content/v1/5801217f03596e5985d7d463/1540242768480-6OWGSM1YSSHVMVXO4P5X/New+Feature+Development+Process+-+Kasey_C+%2832%29.jpg Product Management https://images.squarespace-cdn.com/content/v1/5801217f03596e5985d7d463/1540242768421-LK3T1BAO4268W9E95M0C/New+Feature+Development+Process+-+Kasey_C+%2833%29.jpg Product Management https://images.squarespace-cdn.com/content/v1/5801217f03596e5985d7d463/1540242768941-68V5BNLN03VMYCX4EH8B/New+Feature+Development+Process+-+Kasey_C+%2834%29.jpg Product Management https://images.squarespace-cdn.com/content/v1/5801217f03596e5985d7d463/1540235873857-PGK9JDUVT2SCRX131WFB/Cisco-Logo-1+copy.png Product Management https://images.squarespace-cdn.com/content/v1/5801217f03596e5985d7d463/1536618730910-NFASFYJUCP3XVJ95ERM1/screencapture-purestorage-resources-webinars-pure-storage-actifio-lifescript-appflash-html-2018-09-04-00_32_37.png Product Management - Layout V1 V1: Original On-Demand Video Page The 2 page on-demand layout provided a less than optimal UX. Users could only access the content after submitting the form. This was contrary to what users expect - instant gratification and easy access. Furthermore, after filling out the form, the viewer would be subjected to waiting for the page to redirect. https://images.squarespace-cdn.com/content/v1/5801217f03596e5985d7d463/1540236173525-CA8CH5VT0LBTXCRHKF9O/nvidia-logo.png Product Management https://images.squarespace-cdn.com/content/v1/5801217f03596e5985d7d463/1536619528357-7KZU8FX75Q3V9MKV8CEE/screencapture-purestorage-resources-webinars-adding-resiliency-performance-to-meditech-html-2018-09-05-17_37_25.png Product Management V3: Layout Updates + Speaker Info This refresh provided speaker info and their available social media profile links. Video title was moved down to the bottom and closer to the abstract to maintain focus on the video. https://images.squarespace-cdn.com/content/v1/5801217f03596e5985d7d463/1536619429132-W2993AMT7QQ8P8HVFG60/screencapture-purestorage-resources-webinars-new-ways-to-achieve-cost-effective-business-continuity-html-2018-09-05-17_36_47.png Product Management V2: Embedded form in player Refreshed on demand page focused on eliminating friction to access videos. Embedding the form in-player allowed us to convert a 2-page experience into 1-page and enable autoplay while featuring a 5 minute preview of the webinar before a form popped up. If the viewer was known or cookied, the form would not show up, encouraging continual viewing. https://images.squarespace-cdn.com/content/v1/5801217f03596e5985d7d463/1534230556234-1WTJ9YFKLJDAXJTDEP2R/screencapture-docs-google-spreadsheets-d-1aHt3PBUUIrzFlCwULj-pxZH7yO4nC53eikGSz5KY_l4-edit-2018-08-09-19_43_36.png Product Management Project Tracker Example (click to enlarge) https://images.squarespace-cdn.com/content/v1/5801217f03596e5985d7d463/1540851636962-2N4289QI0VDMH1RP2DR8/product-management-certificate-web.png Product Management https://images.squarespace-cdn.com/content/v1/5801217f03596e5985d7d463/1540236063667-Z2HST7JVLBOEANFXAR8U/Rubrik-logo+copy.jpg Product Management https://images.squarespace-cdn.com/content/v1/5801217f03596e5985d7d463/1540243877584-AIIH9SC1JNBBVNXUUA77/screencapture-purestorage-resources-webinars-ai-ready-infrastructure-for-deep-learning-deployment-at-scale-html-2018-10-22-14_26_52+copy.png Product Management A/B Test: Chapters & CTAs Launched 2 webinars with Chapters and CTAs to test impact on conversions and time on page. We saw 21% increase in time on page. However, there was a lot of backend work required, and we encountered tracking issues with CTA. Needed to run additional tests to determine ROI. https://images.squarespace-cdn.com/content/v1/5801217f03596e5985d7d463/1542616588847-KSCNGHI4FUS51R4I6DBD/screencapture-purestorage-resources-webinars-html-2018-11-15-18_49_52.png Product Management V2: Improved User-Centric Design New layout has a familiar, YouTube like , navigation layout and grid. The Marquee banner has been updated to highlight a specific video. Thumbnails now provide additional context of the content and the title is fully displayed without cropping. https://images.squarespace-cdn.com/content/v1/5801217f03596e5985d7d463/1540161405605-HKGYD2WTNVLMN6FHGQIL/image-asset.jpeg Product Management https://www.kaseychiu.com/product-designer daily 0.75 2018-10-02 https://images.squarespace-cdn.com/content/v1/5801217f03596e5985d7d463/1534230556234-1WTJ9YFKLJDAXJTDEP2R/screencapture-docs-google-spreadsheets-d-1aHt3PBUUIrzFlCwULj-pxZH7yO4nC53eikGSz5KY_l4-edit-2018-08-09-19_43_36.png Product Design Project Tracker Example https://images.squarespace-cdn.com/content/v1/5801217f03596e5985d7d463/1536620347336-I3OKMNLW1EALHAVL9QTG/Screen%2BShot%2B2016-10-15%2Bat%2B11.47.15%2BPM+%281%29.png Product Design Front View https://images.squarespace-cdn.com/content/v1/5801217f03596e5985d7d463/1536620395185-U2ISFTNQE7KPMX2RTOHK/Screen%2BShot%2B2016-10-15%2Bat%2B11.48.13%2BPM.png Product Design Full Use View https://images.squarespace-cdn.com/content/v1/5801217f03596e5985d7d463/1536620362654-KTXZXY1PVO7Q0DMOHNG4/Screen%2BShot%2B2016-10-15%2Bat%2B11.47.49%2BPM.png Product Design Earphones View https://images.squarespace-cdn.com/content/v1/5801217f03596e5985d7d463/1536619429132-W2993AMT7QQ8P8HVFG60/screencapture-purestorage-resources-webinars-new-ways-to-achieve-cost-effective-business-continuity-html-2018-09-05-17_36_47.png Product Design On-Demand Layout V2 Refreshed on demand webinar page autoplays and provides a 5 minute preview of the webinar before a form pop ups. If viewer is known or cookied, the form will never show up, thus reducing friction and promoting continual consumption of on-demand webinar content. https://images.squarespace-cdn.com/content/v1/5801217f03596e5985d7d463/1536619528357-7KZU8FX75Q3V9MKV8CEE/screencapture-purestorage-resources-webinars-adding-resiliency-performance-to-meditech-html-2018-09-05-17_37_25.png Product Design On-Demand Layout V3 Newest on-demand webinar page refreshed with speaker info and available speaker social media profile links. Title is moved down to the bottom and closer to the abstract. This refreshed layout was inspired by Youtube web pages. https://images.squarespace-cdn.com/content/v1/5801217f03596e5985d7d463/1536618730910-NFASFYJUCP3XVJ95ERM1/screencapture-purestorage-resources-webinars-pure-storage-actifio-lifescript-appflash-html-2018-09-04-00_32_37.png Product Design - Layout V1 On-Demand Layout V1 Original 2 page webinar layout. After submitting the form, the viewer would be redirected to a separate page where the webinar would be hosted and accessible. https://images.squarespace-cdn.com/content/v1/5801217f03596e5985d7d463/1536620236752-JLBHVP90PCPU99K607EM/Screen%2BShot%2B2016-10-15%2Bat%2B11.46.55%2BPM.png Product Design Back View https://images.squarespace-cdn.com/content/v1/5801217f03596e5985d7d463/1536620355600-ECKB9AGBG6REFRVMIBX6/Screen%2BShot%2B2016-10-15%2Bat%2B11.47.33%2BPM.png Product Design Side View https://images.squarespace-cdn.com/content/v1/5801217f03596e5985d7d463/1536193155557-ZW1C81HMVG0O6QHJNNF9/Screen%2BShot%2B2016-10-15%2Bat%2B11.47.15%2BPM.png Product Design https://www.kaseychiu.com/abra-analysis daily 0.75 2018-10-22 https://images.squarespace-cdn.com/content/v1/5801217f03596e5985d7d463/1539585931523-DVAJBMT3IKZI7DWAV6OE/IMG_2365.PNG Abra App Analysis - Users read news directly in the app. https://images.squarespace-cdn.com/content/v1/5801217f03596e5985d7d463/1539060003101-ZHE36ZXAW61E3XLGOATD/IMG_2300+2.PNG Abra App Analysis - “Send to an Abra user” CTA meaning isn’t clear https://images.squarespace-cdn.com/content/v1/5801217f03596e5985d7d463/1540162110050-PBI15ULL3ZHF66EPPYI9/IMG_2407.jpg Abra App Analysis - Button directs to user’s contact list that shows “Abra Users” at the top which can be confusing https://images.squarespace-cdn.com/content/v1/5801217f03596e5985d7d463/1539057290174-273FPARQJ6KHJCWYSPDL/screencapture-purestorage-resources-webinars-pure-storage-actifio-lifescript-appflash-html-2018-09-04-00_32_37.png Abra App Analysis - Layout V1 Easily Select Who to Pay/Request Payment Only those who have a Venmo account will show up. For those who don’t have Venmo, you can still send him/her/them a request/payment and those users will need to register before they can pay/receive payment. https://images.squarespace-cdn.com/content/v1/5801217f03596e5985d7d463/1539585803318-SFUMDGMEKXIZJDEDILLG/IMG_2364.PNG Abra App Analysis - Yahoo Sports App features curated news that users can click on. https://images.squarespace-cdn.com/content/v1/5801217f03596e5985d7d463/1539057242793-X4DLIAUTGARK29ZEPWO6/IMG_2305.PNG Abra App Analysis Easily Send/Request Money to Venmo User(s) Simply type the amount you want to request/pay and state “What’s it for?” and whether you want this transaction to be public or private. Click on the request or pay button to initiate/complete transaction. https://images.squarespace-cdn.com/content/v1/5801217f03596e5985d7d463/1539060464517-ELC86I6WREGAJRAF092I/IMG_2310.PNG Abra App Analysis - After clicking one of the CTAs, the user is directed to select who he/she wants to send the request to and the reason for the request. Tapping on the top right CTA initiates / completes transaction. Simple Next Steps After clicking one of the CTAs, user is directed to select who he/she wants to send request to and the reason. Clicking on top right CTA initiates/completes transaction. https://images.squarespace-cdn.com/content/v1/5801217f03596e5985d7d463/1539056318279-G6W8G0VTY0DHY09NUFYQ/IMG_2313.PNG Abra App Analysis - Coinbase homescreen showcases graphs for each cryptocurrency https://images.squarespace-cdn.com/content/v1/5801217f03596e5985d7d463/1539060433646-EBHIA8KKD1XPIGQI7Z5O/IMG_2309.PNG Abra App Analysis - Square Cash’s intuitive home screen s howcases a simple key pad and request/pay CTAs Square Cash Intuitive Pay Screen Showcases a simple key pad and request/pay CTA https://images.squarespace-cdn.com/content/v1/5801217f03596e5985d7d463/1539057332173-RSDM1MME17UWNLOM0EPK/IMG_2303.PNG Abra App Analysis Social Feed on Venmo Homepage showcases a social feed of people who recently paid their peers on Venmo. Paying someone is as simple as clicking on the top right “notepad with pen & dollar sign” icon. https://images.squarespace-cdn.com/content/v1/5801217f03596e5985d7d463/1539056270572-I34YK5HV9ZBHNUSVQ63P/IMG_2314.PNG Abra App Analysis - Tapping into each currency will give you a graph that you can segment via different timeframes. You can also place your finger on the graph to pinpoint exact price points at specific dates/times. https://images.squarespace-cdn.com/content/v1/5801217f03596e5985d7d463/1540188317666-WLWXMGSEKGFF5TIALE0C/abra-blog-2x.png Abra App Analysis https://www.kaseychiu.com/pm-applicant-beta daily 0.75 2018-11-19 https://images.squarespace-cdn.com/content/v1/5801217f03596e5985d7d463/1536619528357-7KZU8FX75Q3V9MKV8CEE/screencapture-purestorage-resources-webinars-adding-resiliency-performance-to-meditech-html-2018-09-05-17_37_25.png Product Management V3: Layout Updates + Speaker Info This refresh provided speaker info and their available social media profile links. Video title was moved down to the bottom and closer to the abstract to maintain focus on the video. https://images.squarespace-cdn.com/content/v1/5801217f03596e5985d7d463/1540234382517-4N6UOMUL7V87IPYOORN4/Screen%2BShot%2B2016-10-15%2Bat%2B11.46.55%2BPM.png Product Management - Copy of Back View https://images.squarespace-cdn.com/content/v1/5801217f03596e5985d7d463/1540234383065-W1HP89JQSACQXE2TN8I6/Screen%2BShot%2B2016-10-15%2Bat%2B11.47.15%2BPM+%281%29.png Product Management - Copy of Front View https://images.squarespace-cdn.com/content/v1/5801217f03596e5985d7d463/1540234387517-AI9XPHD8MPP42QK0VQ7K/Screen%2BShot%2B2016-10-15%2Bat%2B11.47.33%2BPM.png Product Management - Copy of Side View https://images.squarespace-cdn.com/content/v1/5801217f03596e5985d7d463/1540234388273-Z3NWNLP1ADVJU3QYUQUW/Screen%2BShot%2B2016-10-15%2Bat%2B11.47.49%2BPM.png Product Management - Copy of Earphones View https://images.squarespace-cdn.com/content/v1/5801217f03596e5985d7d463/1540234390512-V9IEDPQ8FRU29VD639BB/Screen%2BShot%2B2016-10-15%2Bat%2B11.48.13%2BPM.png Product Management - Copy of Music Use View https://images.squarespace-cdn.com/content/v1/5801217f03596e5985d7d463/1540236173525-CA8CH5VT0LBTXCRHKF9O/nvidia-logo.png Product Management https://images.squarespace-cdn.com/content/v1/5801217f03596e5985d7d463/1536619429132-W2993AMT7QQ8P8HVFG60/screencapture-purestorage-resources-webinars-new-ways-to-achieve-cost-effective-business-continuity-html-2018-09-05-17_36_47.png Product Management V2: Embedded form in player Refreshed on demand page focused on eliminating friction to access videos. Embedding the form in-player allowed us to convert a 2-page experience into 1-page and enable autoplay while featuring a 5 minute preview of the webinar before a form popped up. If the viewer was known or cookied, the form would not show up, encouraging continual viewing. https://images.squarespace-cdn.com/content/v1/5801217f03596e5985d7d463/1540254969666-68CB3XESQPVQBVXGSL9J/New+Feature+Development+Process+-+Kasey_C+%2836%29.jpg Product Management https://images.squarespace-cdn.com/content/v1/5801217f03596e5985d7d463/1540242756689-1WCXFBY1IV2X85KS3W4B/New+Feature+Development+Process+-+Kasey_C+%281%29.jpg Product Management https://images.squarespace-cdn.com/content/v1/5801217f03596e5985d7d463/1540242756708-R5RC5W5V93513MKTKQHP/New+Feature+Development+Process+-+Kasey_C+%282%29.jpg Product Management https://images.squarespace-cdn.com/content/v1/5801217f03596e5985d7d463/1540242757625-YV44P7S5ELEOCN92UC9M/New+Feature+Development+Process+-+Kasey_C+%283%29.jpg Product Management https://images.squarespace-cdn.com/content/v1/5801217f03596e5985d7d463/1540242758136-B6IT6NW2HKOUI4PH6EAM/New+Feature+Development+Process+-+Kasey_C+%284%29.jpg Product Management https://images.squarespace-cdn.com/content/v1/5801217f03596e5985d7d463/1540242758706-XU1CWVMPM2Q3IW3WMN5I/New+Feature+Development+Process+-+Kasey_C+%285%29.jpg Product Management https://images.squarespace-cdn.com/content/v1/5801217f03596e5985d7d463/1540242759057-B5LWVG9K0T4KWJHORL07/New+Feature+Development+Process+-+Kasey_C+%286%29.jpg Product Management https://images.squarespace-cdn.com/content/v1/5801217f03596e5985d7d463/1540242759414-IFANTLHPVHF0M1H82RJK/New+Feature+Development+Process+-+Kasey_C+%287%29.jpg Product Management https://images.squarespace-cdn.com/content/v1/5801217f03596e5985d7d463/1540242759863-K2YWUZZFEAFGBEM0EA75/New+Feature+Development+Process+-+Kasey_C+%288%29.jpg Product Management https://images.squarespace-cdn.com/content/v1/5801217f03596e5985d7d463/1540242760641-ILDQ1ZGTRYDR373T7IIL/New+Feature+Development+Process+-+Kasey_C+%289%29.jpg Product Management https://images.squarespace-cdn.com/content/v1/5801217f03596e5985d7d463/1540242760974-HSLMMY09W2D89ILFG6V4/New+Feature+Development+Process+-+Kasey_C+%2810%29.jpg Product Management https://images.squarespace-cdn.com/content/v1/5801217f03596e5985d7d463/1540242761155-HDWQFWJFEWAS7L1SZR6Q/New+Feature+Development+Process+-+Kasey_C+%2811%29.jpg Product Management https://images.squarespace-cdn.com/content/v1/5801217f03596e5985d7d463/1540242761777-TE8H6M2CUIN8EASFTG51/New+Feature+Development+Process+-+Kasey_C+%2812%29.jpg Product Management https://images.squarespace-cdn.com/content/v1/5801217f03596e5985d7d463/1540242761895-TQ5UP7DEG9T7ZIP4CI7R/New+Feature+Development+Process+-+Kasey_C+%2813%29.jpg Product Management https://images.squarespace-cdn.com/content/v1/5801217f03596e5985d7d463/1540242762508-B6DO557W4PRJ61EQNRV3/New+Feature+Development+Process+-+Kasey_C+%2814%29.jpg Product Management https://images.squarespace-cdn.com/content/v1/5801217f03596e5985d7d463/1540242762652-9R9OK43N9FSZ2NYKP16X/New+Feature+Development+Process+-+Kasey_C+%2815%29.jpg Product Management https://images.squarespace-cdn.com/content/v1/5801217f03596e5985d7d463/1540242763054-6KCMSNJISUKBWOM4BRPM/New+Feature+Development+Process+-+Kasey_C+%2816%29.jpg Product Management https://images.squarespace-cdn.com/content/v1/5801217f03596e5985d7d463/1540242763271-REBC9SLZPED0SO6U0RP2/New+Feature+Development+Process+-+Kasey_C+%2817%29.jpg Product Management https://images.squarespace-cdn.com/content/v1/5801217f03596e5985d7d463/1540242763732-G2T4XT8U4B1FYHYS3RBW/New+Feature+Development+Process+-+Kasey_C+%2818%29.jpg Product Management https://images.squarespace-cdn.com/content/v1/5801217f03596e5985d7d463/1540242764015-8VT1VYFUZROWVIXC27Y8/New+Feature+Development+Process+-+Kasey_C+%2819%29.jpg Product Management https://images.squarespace-cdn.com/content/v1/5801217f03596e5985d7d463/1540242764453-5PUTXT71JFLMTWTJV9CJ/New+Feature+Development+Process+-+Kasey_C+%2820%29.jpg Product Management https://images.squarespace-cdn.com/content/v1/5801217f03596e5985d7d463/1540254816558-4LHYVQVQ2QIHVHQQO0MC/New+Feature+Development+Process+-+Kasey_C+%2835%29.jpg Product Management https://images.squarespace-cdn.com/content/v1/5801217f03596e5985d7d463/1540242765109-15Q6EYCKBK6B03J263G0/New+Feature+Development+Process+-+Kasey_C+%2822%29.jpg Product Management https://images.squarespace-cdn.com/content/v1/5801217f03596e5985d7d463/1540242765522-X8GYB69ITFIF6SAYDZ5L/New+Feature+Development+Process+-+Kasey_C+%2823%29.jpg Product Management https://images.squarespace-cdn.com/content/v1/5801217f03596e5985d7d463/1540242765731-0YSQYTDYRHCDT102IHOH/New+Feature+Development+Process+-+Kasey_C+%2824%29.jpg Product Management https://images.squarespace-cdn.com/content/v1/5801217f03596e5985d7d463/1540242765996-R5RWQ3TWQX6HLOMP2WCM/New+Feature+Development+Process+-+Kasey_C+%2825%29.jpg Product Management https://images.squarespace-cdn.com/content/v1/5801217f03596e5985d7d463/1540242766466-YW89MCLGJN987PFD4DKV/New+Feature+Development+Process+-+Kasey_C+%2826%29.jpg Product Management https://images.squarespace-cdn.com/content/v1/5801217f03596e5985d7d463/1540242766774-RK2TGK5S93A0NMMX309O/New+Feature+Development+Process+-+Kasey_C+%2827%29.jpg Product Management https://images.squarespace-cdn.com/content/v1/5801217f03596e5985d7d463/1540242767139-EANZR9Y7I9YKG53P4W25/New+Feature+Development+Process+-+Kasey_C+%2828%29.jpg Product Management https://images.squarespace-cdn.com/content/v1/5801217f03596e5985d7d463/1540242767262-LWOV5JCQQUYI3GA60PMZ/New+Feature+Development+Process+-+Kasey_C+%2829%29.jpg Product Management https://images.squarespace-cdn.com/content/v1/5801217f03596e5985d7d463/1540242767733-OLETV5QHSC8PZ96ZB98J/New+Feature+Development+Process+-+Kasey_C+%2830%29.jpg Product Management https://images.squarespace-cdn.com/content/v1/5801217f03596e5985d7d463/1540242767934-6LL3UBNJFZWIQPUDUSTK/New+Feature+Development+Process+-+Kasey_C+%2831%29.jpg Product Management https://images.squarespace-cdn.com/content/v1/5801217f03596e5985d7d463/1540242768480-6OWGSM1YSSHVMVXO4P5X/New+Feature+Development+Process+-+Kasey_C+%2832%29.jpg Product Management https://images.squarespace-cdn.com/content/v1/5801217f03596e5985d7d463/1540242768421-LK3T1BAO4268W9E95M0C/New+Feature+Development+Process+-+Kasey_C+%2833%29.jpg Product Management https://images.squarespace-cdn.com/content/v1/5801217f03596e5985d7d463/1540242768941-68V5BNLN03VMYCX4EH8B/New+Feature+Development+Process+-+Kasey_C+%2834%29.jpg Product Management https://images.squarespace-cdn.com/content/v1/5801217f03596e5985d7d463/1542616280620-GCN7WCJKGIKE2GHOYLFG/image-asset.png Product Management V1: Original On-Demand Portal Tile design creates silos for each video. Marquee banner takes up too much screen estate and isn’t functional. Thumbnails are repetitive and generic. Titles are trimmed and not properly displayed. https://images.squarespace-cdn.com/content/v1/5801217f03596e5985d7d463/1540236063667-Z2HST7JVLBOEANFXAR8U/Rubrik-logo+copy.jpg Product Management https://images.squarespace-cdn.com/content/v1/5801217f03596e5985d7d463/1542616103168-RIVW4JELNNACXSF3P2J1/image-asset.png Product Management V2: Improved User-Centric Design New layout has a familiar, YouTube like , navigation layout and grid. The Marquee banner has been updated to highlight a specific video. Thumbnails now provide additional context of the content and the title is fully displayed without cropping. https://images.squarespace-cdn.com/content/v1/5801217f03596e5985d7d463/1534230556234-1WTJ9YFKLJDAXJTDEP2R/screencapture-docs-google-spreadsheets-d-1aHt3PBUUIrzFlCwULj-pxZH7yO4nC53eikGSz5KY_l4-edit-2018-08-09-19_43_36.png Product Management Project Tracker Example (click to enlarge) https://images.squarespace-cdn.com/content/v1/5801217f03596e5985d7d463/1536618730910-NFASFYJUCP3XVJ95ERM1/screencapture-purestorage-resources-webinars-pure-storage-actifio-lifescript-appflash-html-2018-09-04-00_32_37.png Product Management - Layout V1 V1: Original On-Demand Video Page The 2 page on-demand layout provided a less than optimal UX. Users could only access the content after submitting the form. This was contrary to what users expect - instant gratification and easy access. Furthermore, after filling out the form, the viewer would be subjected to waiting for the page to redirect. https://images.squarespace-cdn.com/content/v1/5801217f03596e5985d7d463/1540851550181-UQGGAZHKUHC696PPG066/product-management-certificate-web.png Product Management https://images.squarespace-cdn.com/content/v1/5801217f03596e5985d7d463/1540235873857-PGK9JDUVT2SCRX131WFB/Cisco-Logo-1+copy.png Product Management https://images.squarespace-cdn.com/content/v1/5801217f03596e5985d7d463/1540243877584-AIIH9SC1JNBBVNXUUA77/screencapture-purestorage-resources-webinars-ai-ready-infrastructure-for-deep-learning-deployment-at-scale-html-2018-10-22-14_26_52+copy.png Product Management A/B Test: Chapters & CTAs Launched 2 webinars with Chapters and CTAs to test impact on conversions and time on page. We saw 21% increase in time on page. However, there was a lot of backend work required, and we encountered tracking issues with CTA. Needed to run additional tests to determine ROI. https://images.squarespace-cdn.com/content/v1/5801217f03596e5985d7d463/1540161405605-HKGYD2WTNVLMN6FHGQIL/image-asset.jpeg Product Management https://www.kaseychiu.com/abra-analysis-apm-role daily 0.75 2018-10-22 https://images.squarespace-cdn.com/content/v1/5801217f03596e5985d7d463/1540162110050-PBI15ULL3ZHF66EPPYI9/IMG_2407.jpg Abra App ANALYSIS - Button directs to user’s contact list that shows “Abra Users” at the top which can be confusing https://images.squarespace-cdn.com/content/v1/5801217f03596e5985d7d463/1539060433646-EBHIA8KKD1XPIGQI7Z5O/IMG_2309.PNG Abra App ANALYSIS - Square Cash’s intuitive home screen s howcases a simple key pad and request/pay CTAs Square Cash Intuitive Pay Screen Showcases a simple key pad and request/pay CTA https://images.squarespace-cdn.com/content/v1/5801217f03596e5985d7d463/1539060464517-ELC86I6WREGAJRAF092I/IMG_2310.PNG Abra App ANALYSIS - After clicking one of the CTAs, the user is directed to select who he/she wants to send the request to and the reason for the request. Tapping on the top right CTA initiates / completes transaction. Simple Next Steps After clicking one of the CTAs, user is directed to select who he/she wants to send request to and the reason. Clicking on top right CTA initiates/completes transaction. https://images.squarespace-cdn.com/content/v1/5801217f03596e5985d7d463/1539057290174-273FPARQJ6KHJCWYSPDL/screencapture-purestorage-resources-webinars-pure-storage-actifio-lifescript-appflash-html-2018-09-04-00_32_37.png Abra App ANALYSIS - Layout V1 Easily Select Who to Pay/Request Payment Only those who have a Venmo account will show up. For those who don’t have Venmo, you can still send him/her/them a request/payment and those users will need to register before they can pay/receive payment. https://images.squarespace-cdn.com/content/v1/5801217f03596e5985d7d463/1539585803318-SFUMDGMEKXIZJDEDILLG/IMG_2364.PNG Abra App ANALYSIS - Yahoo Sports App features curated news that users can click on. https://images.squarespace-cdn.com/content/v1/5801217f03596e5985d7d463/1539056270572-I34YK5HV9ZBHNUSVQ63P/IMG_2314.PNG Abra App ANALYSIS - Tapping into each currency will give you a graph that you can segment via different timeframes. You can also place your finger on the graph to pinpoint exact price points at specific dates/times. https://images.squarespace-cdn.com/content/v1/5801217f03596e5985d7d463/1539060003101-ZHE36ZXAW61E3XLGOATD/IMG_2300+2.PNG Abra App ANALYSIS - “Send to an Abra user” CTA meaning isn’t clear https://images.squarespace-cdn.com/content/v1/5801217f03596e5985d7d463/1539057332173-RSDM1MME17UWNLOM0EPK/IMG_2303.PNG Abra App ANALYSIS Social Feed on Venmo Homepage showcases a social feed of people who recently paid their peers on Venmo. Paying someone is as simple as clicking on the top right “notepad with pen & dollar sign” icon. https://images.squarespace-cdn.com/content/v1/5801217f03596e5985d7d463/1539057242793-X4DLIAUTGARK29ZEPWO6/IMG_2305.PNG Abra App ANALYSIS Easily Send/Request Money to Venmo User(s) Simply type the amount you want to request/pay and state “What’s it for?” and whether you want this transaction to be public or private. Click on the request or pay button to initiate/complete transaction. https://images.squarespace-cdn.com/content/v1/5801217f03596e5985d7d463/1539056318279-G6W8G0VTY0DHY09NUFYQ/IMG_2313.PNG Abra App ANALYSIS - Coinbase homescreen showcases graphs for each cryptocurrency https://images.squarespace-cdn.com/content/v1/5801217f03596e5985d7d463/1539585931523-DVAJBMT3IKZI7DWAV6OE/IMG_2365.PNG Abra App ANALYSIS - Users read news directly in the app. https://images.squarespace-cdn.com/content/v1/5801217f03596e5985d7d463/1540188410952-MSJA7Z4A93QF3BYU74VV/abra-blog-2x.png Abra App ANALYSIS https://www.kaseychiu.com/logitech-apm daily 0.75 2018-11-19 https://images.squarespace-cdn.com/content/v1/5801217f03596e5985d7d463/1536619429132-W2993AMT7QQ8P8HVFG60/screencapture-purestorage-resources-webinars-new-ways-to-achieve-cost-effective-business-continuity-html-2018-09-05-17_36_47.png Logitech APM V2: Embedded form in player Refreshed on demand page focused on eliminating friction to access videos. Embedding the form in-player allowed us to convert a 2-page experience into 1-page and enable autoplay while featuring a 5 minute preview of the webinar before a form popped up. If the viewer was known or cookied, the form would not show up, encouraging continual viewing. https://images.squarespace-cdn.com/content/v1/5801217f03596e5985d7d463/1542615693507-LLTVTHC2PGV2VEUGGY61/screencapture-web-archive-org-web-20170929005617-http-www-purestorage-com-80-resources-webinars-html-2018-11-15-18_56_21.png Logitech APM V1: Original On-Demand Portal Tile design creates silos for each video. Marquee banner takes up too much screen estate and isn’t functional. Thumbnails are repetitive and generic. Titles are trimmed and not properly displayed. https://images.squarespace-cdn.com/content/v1/5801217f03596e5985d7d463/1536619528357-7KZU8FX75Q3V9MKV8CEE/screencapture-purestorage-resources-webinars-adding-resiliency-performance-to-meditech-html-2018-09-05-17_37_25.png Logitech APM V3: Layout Updates + Speaker Info This refresh provided speaker info and their available social media profile links. Video title was moved down to the bottom and closer to the abstract to maintain focus on the video. https://images.squarespace-cdn.com/content/v1/5801217f03596e5985d7d463/1540236173525-CA8CH5VT0LBTXCRHKF9O/nvidia-logo.png Logitech APM https://images.squarespace-cdn.com/content/v1/5801217f03596e5985d7d463/1542615690377-GPZD0TUIHMGW8VM2VDQE/screencapture-purestorage-resources-webinars-html-2018-11-15-18_49_52.png Logitech APM V2: Improved User-Centric Design New layout has a familiar, YouTube like , navigation layout and grid. The Marquee banner has been updated to highlight a specific video. Thumbnails now provide additional context of the content and the title is fully displayed without cropping. https://images.squarespace-cdn.com/content/v1/5801217f03596e5985d7d463/1540234382517-4N6UOMUL7V87IPYOORN4/Screen%2BShot%2B2016-10-15%2Bat%2B11.46.55%2BPM.png Logitech APM - Back View https://images.squarespace-cdn.com/content/v1/5801217f03596e5985d7d463/1540234383065-W1HP89JQSACQXE2TN8I6/Screen%2BShot%2B2016-10-15%2Bat%2B11.47.15%2BPM+%281%29.png Logitech APM - Front View https://images.squarespace-cdn.com/content/v1/5801217f03596e5985d7d463/1540234387517-AI9XPHD8MPP42QK0VQ7K/Screen%2BShot%2B2016-10-15%2Bat%2B11.47.33%2BPM.png Logitech APM - Side View https://images.squarespace-cdn.com/content/v1/5801217f03596e5985d7d463/1540234388273-Z3NWNLP1ADVJU3QYUQUW/Screen%2BShot%2B2016-10-15%2Bat%2B11.47.49%2BPM.png Logitech APM - Earphones View https://images.squarespace-cdn.com/content/v1/5801217f03596e5985d7d463/1540234390512-V9IEDPQ8FRU29VD639BB/Screen%2BShot%2B2016-10-15%2Bat%2B11.48.13%2BPM.png Logitech APM - Music Use View https://images.squarespace-cdn.com/content/v1/5801217f03596e5985d7d463/1540235873857-PGK9JDUVT2SCRX131WFB/Cisco-Logo-1+copy.png Logitech APM https://images.squarespace-cdn.com/content/v1/5801217f03596e5985d7d463/1540247358491-L1ESV0X4MMYZXDE3D3JL/kaseychiu_resume_F2018_Logitech-pg2.png Logitech APM https://images.squarespace-cdn.com/content/v1/5801217f03596e5985d7d463/1540851731015-MBZLFW1LMGRO064DEA44/product-management-certificate-web.png Logitech APM https://images.squarespace-cdn.com/content/v1/5801217f03596e5985d7d463/1534230556234-1WTJ9YFKLJDAXJTDEP2R/screencapture-docs-google-spreadsheets-d-1aHt3PBUUIrzFlCwULj-pxZH7yO4nC53eikGSz5KY_l4-edit-2018-08-09-19_43_36.png Logitech APM Project Tracker Example (click to enlarge) https://images.squarespace-cdn.com/content/v1/5801217f03596e5985d7d463/1540236063667-Z2HST7JVLBOEANFXAR8U/Rubrik-logo+copy.jpg Logitech APM https://images.squarespace-cdn.com/content/v1/5801217f03596e5985d7d463/1536618730910-NFASFYJUCP3XVJ95ERM1/screencapture-purestorage-resources-webinars-pure-storage-actifio-lifescript-appflash-html-2018-09-04-00_32_37.png Logitech APM - Layout V1 V1: Original On-Demand Video Page The 2 page on-demand layout provided a less than optimal UX. Users could only access the content after submitting the form. This was contrary to what users expect - instant gratification and easy access. Furthermore, after filling out the form, the viewer would be subjected to waiting for the page to redirect. https://images.squarespace-cdn.com/content/v1/5801217f03596e5985d7d463/1540254969666-68CB3XESQPVQBVXGSL9J/New+Feature+Development+Process+-+Kasey_C+%2836%29.jpg Logitech APM https://images.squarespace-cdn.com/content/v1/5801217f03596e5985d7d463/1540242756689-1WCXFBY1IV2X85KS3W4B/New+Feature+Development+Process+-+Kasey_C+%281%29.jpg Logitech APM https://images.squarespace-cdn.com/content/v1/5801217f03596e5985d7d463/1540242756708-R5RC5W5V93513MKTKQHP/New+Feature+Development+Process+-+Kasey_C+%282%29.jpg Logitech APM https://images.squarespace-cdn.com/content/v1/5801217f03596e5985d7d463/1540242757625-YV44P7S5ELEOCN92UC9M/New+Feature+Development+Process+-+Kasey_C+%283%29.jpg Logitech APM https://images.squarespace-cdn.com/content/v1/5801217f03596e5985d7d463/1540242758136-B6IT6NW2HKOUI4PH6EAM/New+Feature+Development+Process+-+Kasey_C+%284%29.jpg Logitech APM https://images.squarespace-cdn.com/content/v1/5801217f03596e5985d7d463/1540242758706-XU1CWVMPM2Q3IW3WMN5I/New+Feature+Development+Process+-+Kasey_C+%285%29.jpg Logitech APM https://images.squarespace-cdn.com/content/v1/5801217f03596e5985d7d463/1540242759057-B5LWVG9K0T4KWJHORL07/New+Feature+Development+Process+-+Kasey_C+%286%29.jpg Logitech APM https://images.squarespace-cdn.com/content/v1/5801217f03596e5985d7d463/1540242759414-IFANTLHPVHF0M1H82RJK/New+Feature+Development+Process+-+Kasey_C+%287%29.jpg Logitech APM https://images.squarespace-cdn.com/content/v1/5801217f03596e5985d7d463/1540242759863-K2YWUZZFEAFGBEM0EA75/New+Feature+Development+Process+-+Kasey_C+%288%29.jpg Logitech APM https://images.squarespace-cdn.com/content/v1/5801217f03596e5985d7d463/1540242760641-ILDQ1ZGTRYDR373T7IIL/New+Feature+Development+Process+-+Kasey_C+%289%29.jpg Logitech APM https://images.squarespace-cdn.com/content/v1/5801217f03596e5985d7d463/1540242760974-HSLMMY09W2D89ILFG6V4/New+Feature+Development+Process+-+Kasey_C+%2810%29.jpg Logitech APM https://images.squarespace-cdn.com/content/v1/5801217f03596e5985d7d463/1540242761155-HDWQFWJFEWAS7L1SZR6Q/New+Feature+Development+Process+-+Kasey_C+%2811%29.jpg Logitech APM https://images.squarespace-cdn.com/content/v1/5801217f03596e5985d7d463/1540242761777-TE8H6M2CUIN8EASFTG51/New+Feature+Development+Process+-+Kasey_C+%2812%29.jpg Logitech APM https://images.squarespace-cdn.com/content/v1/5801217f03596e5985d7d463/1540242761895-TQ5UP7DEG9T7ZIP4CI7R/New+Feature+Development+Process+-+Kasey_C+%2813%29.jpg Logitech APM https://images.squarespace-cdn.com/content/v1/5801217f03596e5985d7d463/1540242762508-B6DO557W4PRJ61EQNRV3/New+Feature+Development+Process+-+Kasey_C+%2814%29.jpg Logitech APM https://images.squarespace-cdn.com/content/v1/5801217f03596e5985d7d463/1540242762652-9R9OK43N9FSZ2NYKP16X/New+Feature+Development+Process+-+Kasey_C+%2815%29.jpg Logitech APM https://images.squarespace-cdn.com/content/v1/5801217f03596e5985d7d463/1540242763054-6KCMSNJISUKBWOM4BRPM/New+Feature+Development+Process+-+Kasey_C+%2816%29.jpg Logitech APM https://images.squarespace-cdn.com/content/v1/5801217f03596e5985d7d463/1540242763271-REBC9SLZPED0SO6U0RP2/New+Feature+Development+Process+-+Kasey_C+%2817%29.jpg Logitech APM https://images.squarespace-cdn.com/content/v1/5801217f03596e5985d7d463/1540242763732-G2T4XT8U4B1FYHYS3RBW/New+Feature+Development+Process+-+Kasey_C+%2818%29.jpg Logitech APM https://images.squarespace-cdn.com/content/v1/5801217f03596e5985d7d463/1540242764015-8VT1VYFUZROWVIXC27Y8/New+Feature+Development+Process+-+Kasey_C+%2819%29.jpg Logitech APM https://images.squarespace-cdn.com/content/v1/5801217f03596e5985d7d463/1540242764453-5PUTXT71JFLMTWTJV9CJ/New+Feature+Development+Process+-+Kasey_C+%2820%29.jpg Logitech APM https://images.squarespace-cdn.com/content/v1/5801217f03596e5985d7d463/1540254816558-4LHYVQVQ2QIHVHQQO0MC/New+Feature+Development+Process+-+Kasey_C+%2835%29.jpg Logitech APM https://images.squarespace-cdn.com/content/v1/5801217f03596e5985d7d463/1540242765109-15Q6EYCKBK6B03J263G0/New+Feature+Development+Process+-+Kasey_C+%2822%29.jpg Logitech APM https://images.squarespace-cdn.com/content/v1/5801217f03596e5985d7d463/1540242765522-X8GYB69ITFIF6SAYDZ5L/New+Feature+Development+Process+-+Kasey_C+%2823%29.jpg Logitech APM https://images.squarespace-cdn.com/content/v1/5801217f03596e5985d7d463/1540242765731-0YSQYTDYRHCDT102IHOH/New+Feature+Development+Process+-+Kasey_C+%2824%29.jpg Logitech APM https://images.squarespace-cdn.com/content/v1/5801217f03596e5985d7d463/1540242765996-R5RWQ3TWQX6HLOMP2WCM/New+Feature+Development+Process+-+Kasey_C+%2825%29.jpg Logitech APM https://images.squarespace-cdn.com/content/v1/5801217f03596e5985d7d463/1540242766466-YW89MCLGJN987PFD4DKV/New+Feature+Development+Process+-+Kasey_C+%2826%29.jpg Logitech APM https://images.squarespace-cdn.com/content/v1/5801217f03596e5985d7d463/1540242766774-RK2TGK5S93A0NMMX309O/New+Feature+Development+Process+-+Kasey_C+%2827%29.jpg Logitech APM https://images.squarespace-cdn.com/content/v1/5801217f03596e5985d7d463/1540242767139-EANZR9Y7I9YKG53P4W25/New+Feature+Development+Process+-+Kasey_C+%2828%29.jpg Logitech APM https://images.squarespace-cdn.com/content/v1/5801217f03596e5985d7d463/1540242767262-LWOV5JCQQUYI3GA60PMZ/New+Feature+Development+Process+-+Kasey_C+%2829%29.jpg Logitech APM https://images.squarespace-cdn.com/content/v1/5801217f03596e5985d7d463/1540242767733-OLETV5QHSC8PZ96ZB98J/New+Feature+Development+Process+-+Kasey_C+%2830%29.jpg Logitech APM https://images.squarespace-cdn.com/content/v1/5801217f03596e5985d7d463/1540242767934-6LL3UBNJFZWIQPUDUSTK/New+Feature+Development+Process+-+Kasey_C+%2831%29.jpg Logitech APM https://images.squarespace-cdn.com/content/v1/5801217f03596e5985d7d463/1540242768480-6OWGSM1YSSHVMVXO4P5X/New+Feature+Development+Process+-+Kasey_C+%2832%29.jpg Logitech APM https://images.squarespace-cdn.com/content/v1/5801217f03596e5985d7d463/1540242768421-LK3T1BAO4268W9E95M0C/New+Feature+Development+Process+-+Kasey_C+%2833%29.jpg Logitech APM https://images.squarespace-cdn.com/content/v1/5801217f03596e5985d7d463/1540242768941-68V5BNLN03VMYCX4EH8B/New+Feature+Development+Process+-+Kasey_C+%2834%29.jpg Logitech APM https://images.squarespace-cdn.com/content/v1/5801217f03596e5985d7d463/1540243877584-AIIH9SC1JNBBVNXUUA77/screencapture-purestorage-resources-webinars-ai-ready-infrastructure-for-deep-learning-deployment-at-scale-html-2018-10-22-14_26_52+copy.png Logitech APM A/B Test: Chapters & CTAs Launched 2 webinars with Chapters and CTAs to test impact on conversions and time on page. We saw 21% increase in time on page. However, there was a lot of backend work required, and we encountered tracking issues with CTA. Needed to run additional tests to determine ROI. https://images.squarespace-cdn.com/content/v1/5801217f03596e5985d7d463/1540247310688-PKD5NPSNLBB66FULKP1V/kaseychiu_resume_F2018_Logitech.png Logitech APM https://images.squarespace-cdn.com/content/v1/5801217f03596e5985d7d463/1540161405605-HKGYD2WTNVLMN6FHGQIL/image-asset.jpeg Logitech APM https://www.kaseychiu.com/product-specialist daily 0.75 2018-10-09 https://images.squarespace-cdn.com/content/v1/5801217f03596e5985d7d463/1536618730910-NFASFYJUCP3XVJ95ERM1/screencapture-purestorage-resources-webinars-pure-storage-actifio-lifescript-appflash-html-2018-09-04-00_32_37.png Product Specialist - Layout V1 On-Demand Layout V1 Original 2 page webinar layout. After submitting the form, the viewer would be redirected to a separate page where the webinar would be hosted and accessible. https://images.squarespace-cdn.com/content/v1/5801217f03596e5985d7d463/1536620236752-JLBHVP90PCPU99K607EM/Screen%2BShot%2B2016-10-15%2Bat%2B11.46.55%2BPM.png Product Specialist Back View https://images.squarespace-cdn.com/content/v1/5801217f03596e5985d7d463/1536619429132-W2993AMT7QQ8P8HVFG60/screencapture-purestorage-resources-webinars-new-ways-to-achieve-cost-effective-business-continuity-html-2018-09-05-17_36_47.png Product Specialist On-Demand Layout V2 Refreshed on demand webinar page autoplays and provides a 5 minute preview of the webinar before a form pop ups. If viewer is known or cookied, the form will never show up, thus reducing friction and promoting continual consumption of on-demand webinar content. https://images.squarespace-cdn.com/content/v1/5801217f03596e5985d7d463/1536620355600-ECKB9AGBG6REFRVMIBX6/Screen%2BShot%2B2016-10-15%2Bat%2B11.47.33%2BPM.png Product Specialist Side View https://images.squarespace-cdn.com/content/v1/5801217f03596e5985d7d463/1536620395185-U2ISFTNQE7KPMX2RTOHK/Screen%2BShot%2B2016-10-15%2Bat%2B11.48.13%2BPM.png Product Specialist Full Use View https://images.squarespace-cdn.com/content/v1/5801217f03596e5985d7d463/1536620362654-KTXZXY1PVO7Q0DMOHNG4/Screen%2BShot%2B2016-10-15%2Bat%2B11.47.49%2BPM.png Product Specialist Earphones View https://images.squarespace-cdn.com/content/v1/5801217f03596e5985d7d463/1536619528357-7KZU8FX75Q3V9MKV8CEE/screencapture-purestorage-resources-webinars-adding-resiliency-performance-to-meditech-html-2018-09-05-17_37_25.png Product Specialist On-Demand Layout V3 Newest on-demand webinar page refreshed with speaker info and available speaker social media profile links. Title is moved down to the bottom and closer to the abstract. This refreshed layout was inspired by Youtube web pages. https://images.squarespace-cdn.com/content/v1/5801217f03596e5985d7d463/1536620347336-I3OKMNLW1EALHAVL9QTG/Screen%2BShot%2B2016-10-15%2Bat%2B11.47.15%2BPM+%281%29.png Product Specialist Front View https://images.squarespace-cdn.com/content/v1/5801217f03596e5985d7d463/1534230556234-1WTJ9YFKLJDAXJTDEP2R/screencapture-docs-google-spreadsheets-d-1aHt3PBUUIrzFlCwULj-pxZH7yO4nC53eikGSz5KY_l4-edit-2018-08-09-19_43_36.png Product Specialist Project Tracker Example https://images.squarespace-cdn.com/content/v1/5801217f03596e5985d7d463/1536193155557-ZW1C81HMVG0O6QHJNNF9/Screen%2BShot%2B2016-10-15%2Bat%2B11.47.15%2BPM.png Product Specialist https://www.kaseychiu.com/facebook-product-specialist daily 0.75 2018-11-19 https://images.squarespace-cdn.com/content/v1/5801217f03596e5985d7d463/1536619429132-W2993AMT7QQ8P8HVFG60/screencapture-purestorage-resources-webinars-new-ways-to-achieve-cost-effective-business-continuity-html-2018-09-05-17_36_47.png Product Specialist V2: Embedded form in player Refreshed on demand page focused on eliminating friction to access videos. Embedding the form in-player allowed us to convert a 2-page experience into 1-page and enable autoplay while featuring a 5 minute preview of the webinar before a form popped up. If the viewer was known or cookied, the form would not show up, encouraging continual viewing. https://images.squarespace-cdn.com/content/v1/5801217f03596e5985d7d463/1540236063667-Z2HST7JVLBOEANFXAR8U/Rubrik-logo+copy.jpg Product Specialist https://images.squarespace-cdn.com/content/v1/5801217f03596e5985d7d463/1542616805508-EMM1WUO085GC37LR9113/screencapture-purestorage-resources-webinars-html-2018-11-15-18_49_52.png Product Specialist V2: Improved User-Centric Design New layout has a familiar, YouTube like , navigation layout and grid. The Marquee banner has been updated to highlight a specific video. Thumbnails now provide additional context of the content and the title is fully displayed without cropping. https://images.squarespace-cdn.com/content/v1/5801217f03596e5985d7d463/1540243877584-AIIH9SC1JNBBVNXUUA77/screencapture-purestorage-resources-webinars-ai-ready-infrastructure-for-deep-learning-deployment-at-scale-html-2018-10-22-14_26_52+copy.png Product Specialist A/B Test: Chapters & CTAs Launched 2 webinars with Chapters and CTAs to test impact on conversions and time on page. We saw 21% increase in time on page. However, there was a lot of backend work required, and we encountered tracking issues with CTA. Needed to run additional tests to determine ROI. https://images.squarespace-cdn.com/content/v1/5801217f03596e5985d7d463/1542616742377-DGVH5Y92LS3I1LZ97WK3/image-asset.png Product Specialist V1: Original On-Demand Portal Tile design creates silos for each video. Marquee banner takes up too much screen estate and isn’t functional. Thumbnails are repetitive and generic. Titles are trimmed and not properly displayed. https://images.squarespace-cdn.com/content/v1/5801217f03596e5985d7d463/1540234382517-4N6UOMUL7V87IPYOORN4/Screen%2BShot%2B2016-10-15%2Bat%2B11.46.55%2BPM.png Product Specialist - Copy of Copy of Back View https://images.squarespace-cdn.com/content/v1/5801217f03596e5985d7d463/1540234383065-W1HP89JQSACQXE2TN8I6/Screen%2BShot%2B2016-10-15%2Bat%2B11.47.15%2BPM+%281%29.png Product Specialist - Copy of Copy of Front View https://images.squarespace-cdn.com/content/v1/5801217f03596e5985d7d463/1540234387517-AI9XPHD8MPP42QK0VQ7K/Screen%2BShot%2B2016-10-15%2Bat%2B11.47.33%2BPM.png Product Specialist - Copy of Copy of Side View https://images.squarespace-cdn.com/content/v1/5801217f03596e5985d7d463/1540234388273-Z3NWNLP1ADVJU3QYUQUW/Screen%2BShot%2B2016-10-15%2Bat%2B11.47.49%2BPM.png Product Specialist - Copy of Copy of Earphones View https://images.squarespace-cdn.com/content/v1/5801217f03596e5985d7d463/1540234390512-V9IEDPQ8FRU29VD639BB/Screen%2BShot%2B2016-10-15%2Bat%2B11.48.13%2BPM.png Product Specialist - Copy of Copy of Music Use View https://images.squarespace-cdn.com/content/v1/5801217f03596e5985d7d463/1540254969666-68CB3XESQPVQBVXGSL9J/New+Feature+Development+Process+-+Kasey_C+%2836%29.jpg Product Specialist https://images.squarespace-cdn.com/content/v1/5801217f03596e5985d7d463/1540242756689-1WCXFBY1IV2X85KS3W4B/New+Feature+Development+Process+-+Kasey_C+%281%29.jpg Product Specialist https://images.squarespace-cdn.com/content/v1/5801217f03596e5985d7d463/1540242756708-R5RC5W5V93513MKTKQHP/New+Feature+Development+Process+-+Kasey_C+%282%29.jpg Product Specialist https://images.squarespace-cdn.com/content/v1/5801217f03596e5985d7d463/1540242757625-YV44P7S5ELEOCN92UC9M/New+Feature+Development+Process+-+Kasey_C+%283%29.jpg Product Specialist https://images.squarespace-cdn.com/content/v1/5801217f03596e5985d7d463/1540242758136-B6IT6NW2HKOUI4PH6EAM/New+Feature+Development+Process+-+Kasey_C+%284%29.jpg Product Specialist https://images.squarespace-cdn.com/content/v1/5801217f03596e5985d7d463/1540242758706-XU1CWVMPM2Q3IW3WMN5I/New+Feature+Development+Process+-+Kasey_C+%285%29.jpg Product Specialist https://images.squarespace-cdn.com/content/v1/5801217f03596e5985d7d463/1540242759057-B5LWVG9K0T4KWJHORL07/New+Feature+Development+Process+-+Kasey_C+%286%29.jpg Product Specialist https://images.squarespace-cdn.com/content/v1/5801217f03596e5985d7d463/1540242759414-IFANTLHPVHF0M1H82RJK/New+Feature+Development+Process+-+Kasey_C+%287%29.jpg Product Specialist https://images.squarespace-cdn.com/content/v1/5801217f03596e5985d7d463/1540242759863-K2YWUZZFEAFGBEM0EA75/New+Feature+Development+Process+-+Kasey_C+%288%29.jpg Product Specialist https://images.squarespace-cdn.com/content/v1/5801217f03596e5985d7d463/1540242760641-ILDQ1ZGTRYDR373T7IIL/New+Feature+Development+Process+-+Kasey_C+%289%29.jpg Product Specialist https://images.squarespace-cdn.com/content/v1/5801217f03596e5985d7d463/1540242760974-HSLMMY09W2D89ILFG6V4/New+Feature+Development+Process+-+Kasey_C+%2810%29.jpg Product Specialist https://images.squarespace-cdn.com/content/v1/5801217f03596e5985d7d463/1540242761155-HDWQFWJFEWAS7L1SZR6Q/New+Feature+Development+Process+-+Kasey_C+%2811%29.jpg Product Specialist https://images.squarespace-cdn.com/content/v1/5801217f03596e5985d7d463/1540242761777-TE8H6M2CUIN8EASFTG51/New+Feature+Development+Process+-+Kasey_C+%2812%29.jpg Product Specialist https://images.squarespace-cdn.com/content/v1/5801217f03596e5985d7d463/1540242761895-TQ5UP7DEG9T7ZIP4CI7R/New+Feature+Development+Process+-+Kasey_C+%2813%29.jpg Product Specialist https://images.squarespace-cdn.com/content/v1/5801217f03596e5985d7d463/1540242762508-B6DO557W4PRJ61EQNRV3/New+Feature+Development+Process+-+Kasey_C+%2814%29.jpg Product Specialist https://images.squarespace-cdn.com/content/v1/5801217f03596e5985d7d463/1540242762652-9R9OK43N9FSZ2NYKP16X/New+Feature+Development+Process+-+Kasey_C+%2815%29.jpg Product Specialist https://images.squarespace-cdn.com/content/v1/5801217f03596e5985d7d463/1540242763054-6KCMSNJISUKBWOM4BRPM/New+Feature+Development+Process+-+Kasey_C+%2816%29.jpg Product Specialist https://images.squarespace-cdn.com/content/v1/5801217f03596e5985d7d463/1540242763271-REBC9SLZPED0SO6U0RP2/New+Feature+Development+Process+-+Kasey_C+%2817%29.jpg Product Specialist https://images.squarespace-cdn.com/content/v1/5801217f03596e5985d7d463/1540242763732-G2T4XT8U4B1FYHYS3RBW/New+Feature+Development+Process+-+Kasey_C+%2818%29.jpg Product Specialist https://images.squarespace-cdn.com/content/v1/5801217f03596e5985d7d463/1540242764015-8VT1VYFUZROWVIXC27Y8/New+Feature+Development+Process+-+Kasey_C+%2819%29.jpg Product Specialist https://images.squarespace-cdn.com/content/v1/5801217f03596e5985d7d463/1540242764453-5PUTXT71JFLMTWTJV9CJ/New+Feature+Development+Process+-+Kasey_C+%2820%29.jpg Product Specialist https://images.squarespace-cdn.com/content/v1/5801217f03596e5985d7d463/1540254816558-4LHYVQVQ2QIHVHQQO0MC/New+Feature+Development+Process+-+Kasey_C+%2835%29.jpg Product Specialist https://images.squarespace-cdn.com/content/v1/5801217f03596e5985d7d463/1540242765109-15Q6EYCKBK6B03J263G0/New+Feature+Development+Process+-+Kasey_C+%2822%29.jpg Product Specialist https://images.squarespace-cdn.com/content/v1/5801217f03596e5985d7d463/1540242765522-X8GYB69ITFIF6SAYDZ5L/New+Feature+Development+Process+-+Kasey_C+%2823%29.jpg Product Specialist https://images.squarespace-cdn.com/content/v1/5801217f03596e5985d7d463/1540242765731-0YSQYTDYRHCDT102IHOH/New+Feature+Development+Process+-+Kasey_C+%2824%29.jpg Product Specialist https://images.squarespace-cdn.com/content/v1/5801217f03596e5985d7d463/1540242765996-R5RWQ3TWQX6HLOMP2WCM/New+Feature+Development+Process+-+Kasey_C+%2825%29.jpg Product Specialist https://images.squarespace-cdn.com/content/v1/5801217f03596e5985d7d463/1540242766466-YW89MCLGJN987PFD4DKV/New+Feature+Development+Process+-+Kasey_C+%2826%29.jpg Product Specialist https://images.squarespace-cdn.com/content/v1/5801217f03596e5985d7d463/1540242766774-RK2TGK5S93A0NMMX309O/New+Feature+Development+Process+-+Kasey_C+%2827%29.jpg Product Specialist https://images.squarespace-cdn.com/content/v1/5801217f03596e5985d7d463/1540242767139-EANZR9Y7I9YKG53P4W25/New+Feature+Development+Process+-+Kasey_C+%2828%29.jpg Product Specialist https://images.squarespace-cdn.com/content/v1/5801217f03596e5985d7d463/1540242767262-LWOV5JCQQUYI3GA60PMZ/New+Feature+Development+Process+-+Kasey_C+%2829%29.jpg Product Specialist https://images.squarespace-cdn.com/content/v1/5801217f03596e5985d7d463/1540242767733-OLETV5QHSC8PZ96ZB98J/New+Feature+Development+Process+-+Kasey_C+%2830%29.jpg Product Specialist https://images.squarespace-cdn.com/content/v1/5801217f03596e5985d7d463/1540242767934-6LL3UBNJFZWIQPUDUSTK/New+Feature+Development+Process+-+Kasey_C+%2831%29.jpg Product Specialist https://images.squarespace-cdn.com/content/v1/5801217f03596e5985d7d463/1540242768480-6OWGSM1YSSHVMVXO4P5X/New+Feature+Development+Process+-+Kasey_C+%2832%29.jpg Product Specialist https://images.squarespace-cdn.com/content/v1/5801217f03596e5985d7d463/1540242768421-LK3T1BAO4268W9E95M0C/New+Feature+Development+Process+-+Kasey_C+%2833%29.jpg Product Specialist https://images.squarespace-cdn.com/content/v1/5801217f03596e5985d7d463/1540242768941-68V5BNLN03VMYCX4EH8B/New+Feature+Development+Process+-+Kasey_C+%2834%29.jpg Product Specialist https://images.squarespace-cdn.com/content/v1/5801217f03596e5985d7d463/1536619528357-7KZU8FX75Q3V9MKV8CEE/screencapture-purestorage-resources-webinars-adding-resiliency-performance-to-meditech-html-2018-09-05-17_37_25.png Product Specialist V3: Layout Updates + Speaker Info This refresh provided speaker info and their available social media profile links. Video title was moved down to the bottom and closer to the abstract to maintain focus on the video. https://images.squarespace-cdn.com/content/v1/5801217f03596e5985d7d463/1540851822204-6DV4LMEXUIVW7VO7T683/product-management-certificate-web.png Product Specialist https://images.squarespace-cdn.com/content/v1/5801217f03596e5985d7d463/1540235873857-PGK9JDUVT2SCRX131WFB/Cisco-Logo-1+copy.png Product Specialist https://images.squarespace-cdn.com/content/v1/5801217f03596e5985d7d463/1534230556234-1WTJ9YFKLJDAXJTDEP2R/screencapture-docs-google-spreadsheets-d-1aHt3PBUUIrzFlCwULj-pxZH7yO4nC53eikGSz5KY_l4-edit-2018-08-09-19_43_36.png Product Specialist Project Tracker Example (click to enlarge) https://images.squarespace-cdn.com/content/v1/5801217f03596e5985d7d463/1536618730910-NFASFYJUCP3XVJ95ERM1/screencapture-purestorage-resources-webinars-pure-storage-actifio-lifescript-appflash-html-2018-09-04-00_32_37.png Product Specialist - Layout V1 V1: Original On-Demand Video Page The 2 page on-demand layout provided a less than optimal UX. Users could only access the content after submitting the form. This was contrary to what users expect - instant gratification and easy access. Furthermore, after filling out the form, the viewer would be subjected to waiting for the page to redirect. https://images.squarespace-cdn.com/content/v1/5801217f03596e5985d7d463/1540236173525-CA8CH5VT0LBTXCRHKF9O/nvidia-logo.png Product Specialist https://images.squarespace-cdn.com/content/v1/5801217f03596e5985d7d463/1540161405605-HKGYD2WTNVLMN6FHGQIL/image-asset.jpeg Product Specialist https://www.kaseychiu.com/product-management-portfolio daily 0.75 2019-01-29 https://images.squarespace-cdn.com/content/v1/5801217f03596e5985d7d463/1540236173525-CA8CH5VT0LBTXCRHKF9O/nvidia-logo.png Product Management Portfolio https://images.squarespace-cdn.com/content/v1/5801217f03596e5985d7d463/1536618730910-NFASFYJUCP3XVJ95ERM1/screencapture-purestorage-resources-webinars-pure-storage-actifio-lifescript-appflash-html-2018-09-04-00_32_37.png Product Management Portfolio - Layout V1 V1: Original On-Demand Video Page The 2 page on-demand layout provided a less than optimal UX. Users could only access the content after submitting the form. This was contrary to what users expect - instant gratification and easy access. Furthermore, after filling out the form, the viewer would be subjected to waiting for the page to redirect. https://images.squarespace-cdn.com/content/v1/5801217f03596e5985d7d463/1540851550181-UQGGAZHKUHC696PPG066/product-management-certificate-web.png Product Management Portfolio https://images.squarespace-cdn.com/content/v1/5801217f03596e5985d7d463/1540236063667-Z2HST7JVLBOEANFXAR8U/Rubrik-logo+copy.jpg Product Management Portfolio https://images.squarespace-cdn.com/content/v1/5801217f03596e5985d7d463/1542616280620-GCN7WCJKGIKE2GHOYLFG/image-asset.png Product Management Portfolio V1: Original On-Demand Portal Tile design creates silos for each video. Marquee banner takes up too much screen estate and isn’t functional. Thumbnails are repetitive and generic. Titles are trimmed and not properly displayed. https://images.squarespace-cdn.com/content/v1/5801217f03596e5985d7d463/1536619528357-7KZU8FX75Q3V9MKV8CEE/screencapture-purestorage-resources-webinars-adding-resiliency-performance-to-meditech-html-2018-09-05-17_37_25.png Product Management Portfolio V3: Layout Updates + Speaker Info This refresh provided speaker info and their available social media profile links. Video title was moved down to the bottom and closer to the abstract to maintain focus on the video. https://images.squarespace-cdn.com/content/v1/5801217f03596e5985d7d463/1542616103168-RIVW4JELNNACXSF3P2J1/image-asset.png Product Management Portfolio V2: Improved User-Centric Design New layout has a familiar, YouTube like , navigation layout and grid. The Marquee banner has been updated to highlight a specific video. Thumbnails now provide additional context of the content and the title is fully displayed without cropping. https://images.squarespace-cdn.com/content/v1/5801217f03596e5985d7d463/1540243877584-AIIH9SC1JNBBVNXUUA77/screencapture-purestorage-resources-webinars-ai-ready-infrastructure-for-deep-learning-deployment-at-scale-html-2018-10-22-14_26_52+copy.png Product Management Portfolio A/B Test: Chapters & CTAs Launched 2 webinars with Chapters and CTAs to test impact on conversions and time on page. We saw 21% increase in time on page. However, there was a lot of backend work required, and we encountered tracking issues with CTA. Needed to run additional tests to determine ROI. https://images.squarespace-cdn.com/content/v1/5801217f03596e5985d7d463/1540235873857-PGK9JDUVT2SCRX131WFB/Cisco-Logo-1+copy.png Product Management Portfolio https://images.squarespace-cdn.com/content/v1/5801217f03596e5985d7d463/1534230556234-1WTJ9YFKLJDAXJTDEP2R/screencapture-docs-google-spreadsheets-d-1aHt3PBUUIrzFlCwULj-pxZH7yO4nC53eikGSz5KY_l4-edit-2018-08-09-19_43_36.png Product Management Portfolio Project Tracker Example (click to enlarge) https://images.squarespace-cdn.com/content/v1/5801217f03596e5985d7d463/1536619429132-W2993AMT7QQ8P8HVFG60/screencapture-purestorage-resources-webinars-new-ways-to-achieve-cost-effective-business-continuity-html-2018-09-05-17_36_47.png Product Management Portfolio V2: Embedded form in player Refreshed on demand page focused on eliminating friction to access videos. Embedding the form in-player allowed us to convert a 2-page experience into 1-page and enable autoplay while featuring a 5 minute preview of the webinar before a form popped up. If the viewer was known or cookied, the form would not show up, encouraging continual viewing. https://images.squarespace-cdn.com/content/v1/5801217f03596e5985d7d463/1540254969666-68CB3XESQPVQBVXGSL9J/New+Feature+Development+Process+-+Kasey_C+%2836%29.jpg Product Management Portfolio https://images.squarespace-cdn.com/content/v1/5801217f03596e5985d7d463/1540242756689-1WCXFBY1IV2X85KS3W4B/New+Feature+Development+Process+-+Kasey_C+%281%29.jpg Product Management Portfolio https://images.squarespace-cdn.com/content/v1/5801217f03596e5985d7d463/1540242756708-R5RC5W5V93513MKTKQHP/New+Feature+Development+Process+-+Kasey_C+%282%29.jpg Product Management Portfolio https://images.squarespace-cdn.com/content/v1/5801217f03596e5985d7d463/1540242757625-YV44P7S5ELEOCN92UC9M/New+Feature+Development+Process+-+Kasey_C+%283%29.jpg Product Management Portfolio https://images.squarespace-cdn.com/content/v1/5801217f03596e5985d7d463/1540242758136-B6IT6NW2HKOUI4PH6EAM/New+Feature+Development+Process+-+Kasey_C+%284%29.jpg Product Management Portfolio https://images.squarespace-cdn.com/content/v1/5801217f03596e5985d7d463/1540242758706-XU1CWVMPM2Q3IW3WMN5I/New+Feature+Development+Process+-+Kasey_C+%285%29.jpg Product Management Portfolio https://images.squarespace-cdn.com/content/v1/5801217f03596e5985d7d463/1540242759057-B5LWVG9K0T4KWJHORL07/New+Feature+Development+Process+-+Kasey_C+%286%29.jpg Product Management Portfolio https://images.squarespace-cdn.com/content/v1/5801217f03596e5985d7d463/1540242759414-IFANTLHPVHF0M1H82RJK/New+Feature+Development+Process+-+Kasey_C+%287%29.jpg Product Management Portfolio https://images.squarespace-cdn.com/content/v1/5801217f03596e5985d7d463/1540242759863-K2YWUZZFEAFGBEM0EA75/New+Feature+Development+Process+-+Kasey_C+%288%29.jpg Product Management Portfolio https://images.squarespace-cdn.com/content/v1/5801217f03596e5985d7d463/1540242760641-ILDQ1ZGTRYDR373T7IIL/New+Feature+Development+Process+-+Kasey_C+%289%29.jpg Product Management Portfolio https://images.squarespace-cdn.com/content/v1/5801217f03596e5985d7d463/1540242760974-HSLMMY09W2D89ILFG6V4/New+Feature+Development+Process+-+Kasey_C+%2810%29.jpg Product Management Portfolio https://images.squarespace-cdn.com/content/v1/5801217f03596e5985d7d463/1540242761155-HDWQFWJFEWAS7L1SZR6Q/New+Feature+Development+Process+-+Kasey_C+%2811%29.jpg Product Management Portfolio https://images.squarespace-cdn.com/content/v1/5801217f03596e5985d7d463/1540242761777-TE8H6M2CUIN8EASFTG51/New+Feature+Development+Process+-+Kasey_C+%2812%29.jpg Product Management Portfolio https://images.squarespace-cdn.com/content/v1/5801217f03596e5985d7d463/1540242761895-TQ5UP7DEG9T7ZIP4CI7R/New+Feature+Development+Process+-+Kasey_C+%2813%29.jpg Product Management Portfolio https://images.squarespace-cdn.com/content/v1/5801217f03596e5985d7d463/1540242762508-B6DO557W4PRJ61EQNRV3/New+Feature+Development+Process+-+Kasey_C+%2814%29.jpg Product Management Portfolio https://images.squarespace-cdn.com/content/v1/5801217f03596e5985d7d463/1540242762652-9R9OK43N9FSZ2NYKP16X/New+Feature+Development+Process+-+Kasey_C+%2815%29.jpg Product Management Portfolio https://images.squarespace-cdn.com/content/v1/5801217f03596e5985d7d463/1540242763054-6KCMSNJISUKBWOM4BRPM/New+Feature+Development+Process+-+Kasey_C+%2816%29.jpg Product Management Portfolio https://images.squarespace-cdn.com/content/v1/5801217f03596e5985d7d463/1540242763271-REBC9SLZPED0SO6U0RP2/New+Feature+Development+Process+-+Kasey_C+%2817%29.jpg Product Management Portfolio https://images.squarespace-cdn.com/content/v1/5801217f03596e5985d7d463/1540242763732-G2T4XT8U4B1FYHYS3RBW/New+Feature+Development+Process+-+Kasey_C+%2818%29.jpg Product Management Portfolio https://images.squarespace-cdn.com/content/v1/5801217f03596e5985d7d463/1540242764015-8VT1VYFUZROWVIXC27Y8/New+Feature+Development+Process+-+Kasey_C+%2819%29.jpg Product Management Portfolio https://images.squarespace-cdn.com/content/v1/5801217f03596e5985d7d463/1540242764453-5PUTXT71JFLMTWTJV9CJ/New+Feature+Development+Process+-+Kasey_C+%2820%29.jpg Product Management Portfolio https://images.squarespace-cdn.com/content/v1/5801217f03596e5985d7d463/1540254816558-4LHYVQVQ2QIHVHQQO0MC/New+Feature+Development+Process+-+Kasey_C+%2835%29.jpg Product Management Portfolio https://images.squarespace-cdn.com/content/v1/5801217f03596e5985d7d463/1540242765109-15Q6EYCKBK6B03J263G0/New+Feature+Development+Process+-+Kasey_C+%2822%29.jpg Product Management Portfolio https://images.squarespace-cdn.com/content/v1/5801217f03596e5985d7d463/1540242765522-X8GYB69ITFIF6SAYDZ5L/New+Feature+Development+Process+-+Kasey_C+%2823%29.jpg Product Management Portfolio https://images.squarespace-cdn.com/content/v1/5801217f03596e5985d7d463/1540242765731-0YSQYTDYRHCDT102IHOH/New+Feature+Development+Process+-+Kasey_C+%2824%29.jpg Product Management Portfolio https://images.squarespace-cdn.com/content/v1/5801217f03596e5985d7d463/1540242765996-R5RWQ3TWQX6HLOMP2WCM/New+Feature+Development+Process+-+Kasey_C+%2825%29.jpg Product Management Portfolio https://images.squarespace-cdn.com/content/v1/5801217f03596e5985d7d463/1540242766466-YW89MCLGJN987PFD4DKV/New+Feature+Development+Process+-+Kasey_C+%2826%29.jpg Product Management Portfolio https://images.squarespace-cdn.com/content/v1/5801217f03596e5985d7d463/1540242766774-RK2TGK5S93A0NMMX309O/New+Feature+Development+Process+-+Kasey_C+%2827%29.jpg Product Management Portfolio https://images.squarespace-cdn.com/content/v1/5801217f03596e5985d7d463/1540242767139-EANZR9Y7I9YKG53P4W25/New+Feature+Development+Process+-+Kasey_C+%2828%29.jpg Product Management Portfolio https://images.squarespace-cdn.com/content/v1/5801217f03596e5985d7d463/1540242767262-LWOV5JCQQUYI3GA60PMZ/New+Feature+Development+Process+-+Kasey_C+%2829%29.jpg Product Management Portfolio https://images.squarespace-cdn.com/content/v1/5801217f03596e5985d7d463/1540242767733-OLETV5QHSC8PZ96ZB98J/New+Feature+Development+Process+-+Kasey_C+%2830%29.jpg Product Management Portfolio https://images.squarespace-cdn.com/content/v1/5801217f03596e5985d7d463/1540242767934-6LL3UBNJFZWIQPUDUSTK/New+Feature+Development+Process+-+Kasey_C+%2831%29.jpg Product Management Portfolio https://images.squarespace-cdn.com/content/v1/5801217f03596e5985d7d463/1540242768480-6OWGSM1YSSHVMVXO4P5X/New+Feature+Development+Process+-+Kasey_C+%2832%29.jpg Product Management Portfolio https://images.squarespace-cdn.com/content/v1/5801217f03596e5985d7d463/1540242768421-LK3T1BAO4268W9E95M0C/New+Feature+Development+Process+-+Kasey_C+%2833%29.jpg Product Management Portfolio https://images.squarespace-cdn.com/content/v1/5801217f03596e5985d7d463/1540242768941-68V5BNLN03VMYCX4EH8B/New+Feature+Development+Process+-+Kasey_C+%2834%29.jpg Product Management Portfolio https://images.squarespace-cdn.com/content/v1/5801217f03596e5985d7d463/1540234382517-4N6UOMUL7V87IPYOORN4/Screen%2BShot%2B2016-10-15%2Bat%2B11.46.55%2BPM.png Product Management Portfolio - Copy of Copy of Back View https://images.squarespace-cdn.com/content/v1/5801217f03596e5985d7d463/1540234383065-W1HP89JQSACQXE2TN8I6/Screen%2BShot%2B2016-10-15%2Bat%2B11.47.15%2BPM+%281%29.png Product Management Portfolio - Copy of Copy of Front View https://images.squarespace-cdn.com/content/v1/5801217f03596e5985d7d463/1540234387517-AI9XPHD8MPP42QK0VQ7K/Screen%2BShot%2B2016-10-15%2Bat%2B11.47.33%2BPM.png Product Management Portfolio - Copy of Copy of Side View https://images.squarespace-cdn.com/content/v1/5801217f03596e5985d7d463/1540234388273-Z3NWNLP1ADVJU3QYUQUW/Screen%2BShot%2B2016-10-15%2Bat%2B11.47.49%2BPM.png Product Management Portfolio - Copy of Copy of Earphones View https://images.squarespace-cdn.com/content/v1/5801217f03596e5985d7d463/1540234390512-V9IEDPQ8FRU29VD639BB/Screen%2BShot%2B2016-10-15%2Bat%2B11.48.13%2BPM.png Product Management Portfolio - Copy of Copy of Music Use View https://images.squarespace-cdn.com/content/v1/5801217f03596e5985d7d463/1540161405605-HKGYD2WTNVLMN6FHGQIL/image-asset.jpeg Product Management Portfolio https://www.kaseychiu.com/hardware daily 0.75 2019-03-28 https://images.squarespace-cdn.com/content/v1/5801217f03596e5985d7d463/1548800345397-A02JVVDZHF8KK0BTIEC4/Screen%2BShot%2B2016-10-15%2Bat%2B11.46.55%2BPM.png Hardware https://images.squarespace-cdn.com/content/v1/5801217f03596e5985d7d463/1548800342938-H3CHKKAI1TXBRZUOBE4C/Screen%2BShot%2B2016-10-15%2Bat%2B11.47.15%2BPM+%281%29.png Hardware https://images.squarespace-cdn.com/content/v1/5801217f03596e5985d7d463/1548800342957-HH67TXB4H2JWNMNJVQZC/Screen%2BShot%2B2016-10-15%2Bat%2B11.47.49%2BPM.png Hardware https://images.squarespace-cdn.com/content/v1/5801217f03596e5985d7d463/1548800337715-PVANRU3ISLFB2UZBNAAX/Screen%2BShot%2B2016-10-15%2Bat%2B11.48.13%2BPM.png Hardware https://images.squarespace-cdn.com/content/v1/5801217f03596e5985d7d463/1548800337795-NMTFSSFFH15YQU2DZ8Q9/Screen%2BShot%2B2016-10-15%2Bat%2B11.47.33%2BPM.png Hardware https://www.kaseychiu.com/mobile daily 0.75 2019-03-28 https://images.squarespace-cdn.com/content/v1/5801217f03596e5985d7d463/1548803249559-IR4KBJM8BGSN5SRT5U3Q/New+Feature+Development+Process+-+Kasey_C+%281%29.png Mobile Project Click on image to enlarge. User Personas Slide for Abra. https://images.squarespace-cdn.com/content/v1/5801217f03596e5985d7d463/1548803710492-YHQKBUWA2CSZ1H360O6S/New+Feature+Development+Process+-+Kasey_C+%283%29.png Mobile Project Click on image to enlarge. MVP experiment slide. https://images.squarespace-cdn.com/content/v1/5801217f03596e5985d7d463/1548805958132-HGFJ0EJ02YOH1ETHC8TE/image-asset.png Mobile Project Click image to enlarge. Post MVP experiment - next steps slide. https://images.squarespace-cdn.com/content/v1/5801217f03596e5985d7d463/1548799146246-WVJ1WTYYW370F8H3ELAC/New+Feature+Development+Process+-+Kasey_C.png Mobile Project https://images.squarespace-cdn.com/content/v1/5801217f03596e5985d7d463/1548799155981-AZKQBWBHJD9GU6L03J54/New+Feature+Development+Process+-+Kasey_C-2.png Mobile Project https://images.squarespace-cdn.com/content/v1/5801217f03596e5985d7d463/1548799155681-NLI59BQXOYAT4NOWZSAK/New+Feature+Development+Process+-+Kasey_C-3.png Mobile Project https://images.squarespace-cdn.com/content/v1/5801217f03596e5985d7d463/1548799155626-412W9M16IUP2MO8WRSV2/New+Feature+Development+Process+-+Kasey_C-4.png Mobile Project https://images.squarespace-cdn.com/content/v1/5801217f03596e5985d7d463/1548799155231-CS6J6KM5O99CV7FYFLVZ/New+Feature+Development+Process+-+Kasey_C-5.png Mobile Project https://images.squarespace-cdn.com/content/v1/5801217f03596e5985d7d463/1548799155189-QTRA2XP9DX5904F7IER4/New+Feature+Development+Process+-+Kasey_C-6.png Mobile Project https://images.squarespace-cdn.com/content/v1/5801217f03596e5985d7d463/1548799154556-7KFA908ONAWOBY4QSH2K/New+Feature+Development+Process+-+Kasey_C-7.png Mobile Project https://images.squarespace-cdn.com/content/v1/5801217f03596e5985d7d463/1548799154164-4WNNXZPMLAWTYILTWFAA/New+Feature+Development+Process+-+Kasey_C-8.png Mobile Project https://images.squarespace-cdn.com/content/v1/5801217f03596e5985d7d463/1548799153850-V9CKCGDJWMXRQ9NUEXKJ/New+Feature+Development+Process+-+Kasey_C-9.png Mobile Project https://images.squarespace-cdn.com/content/v1/5801217f03596e5985d7d463/1548799153496-3QP98HYZBVLP7R79IBQ0/New+Feature+Development+Process+-+Kasey_C-10.png Mobile Project https://images.squarespace-cdn.com/content/v1/5801217f03596e5985d7d463/1548799153356-WXW99XOOW0BDVL8Z5X52/New+Feature+Development+Process+-+Kasey_C-11.png Mobile Project https://images.squarespace-cdn.com/content/v1/5801217f03596e5985d7d463/1548799152778-IPVN0Q04LW2ELF26MI00/New+Feature+Development+Process+-+Kasey_C-12.png Mobile Project https://images.squarespace-cdn.com/content/v1/5801217f03596e5985d7d463/1548799152855-FY5XE8G4PG29F4HG699I/New+Feature+Development+Process+-+Kasey_C-13.png Mobile Project https://images.squarespace-cdn.com/content/v1/5801217f03596e5985d7d463/1548799152237-DYDGY57FC5YRKQ7OTY66/New+Feature+Development+Process+-+Kasey_C-14.png Mobile Project https://images.squarespace-cdn.com/content/v1/5801217f03596e5985d7d463/1548799152147-33UXK4DZTPTE2QIVU6M5/New+Feature+Development+Process+-+Kasey_C-15.png Mobile Project https://images.squarespace-cdn.com/content/v1/5801217f03596e5985d7d463/1548799151904-WIHHUOA13D33P5UZPVYL/New+Feature+Development+Process+-+Kasey_C-16.png Mobile Project https://images.squarespace-cdn.com/content/v1/5801217f03596e5985d7d463/1548799151576-LEDYYDFNYU6438YXVDIM/New+Feature+Development+Process+-+Kasey_C-17.png Mobile Project https://images.squarespace-cdn.com/content/v1/5801217f03596e5985d7d463/1548799151535-EUA7CS3NLPREOTBKGVLB/New+Feature+Development+Process+-+Kasey_C-18.png Mobile Project https://images.squarespace-cdn.com/content/v1/5801217f03596e5985d7d463/1548799151070-T5U2CSD8FN7T9BRCXBAT/New+Feature+Development+Process+-+Kasey_C-19.png Mobile Project https://images.squarespace-cdn.com/content/v1/5801217f03596e5985d7d463/1548799150944-50CFLWBWVLM2MPJPL7ZX/New+Feature+Development+Process+-+Kasey_C-20.png Mobile Project https://images.squarespace-cdn.com/content/v1/5801217f03596e5985d7d463/1548799150401-D3D920BR9FH5N60FW3DM/New+Feature+Development+Process+-+Kasey_C-21.png Mobile Project https://images.squarespace-cdn.com/content/v1/5801217f03596e5985d7d463/1548799150240-0G6YVRZO2EARSYER7KC2/New+Feature+Development+Process+-+Kasey_C-22.png Mobile Project https://images.squarespace-cdn.com/content/v1/5801217f03596e5985d7d463/1548799149674-5EJ6C4S63WXGDQOH58MY/New+Feature+Development+Process+-+Kasey_C-23.png Mobile Project https://images.squarespace-cdn.com/content/v1/5801217f03596e5985d7d463/1548799149680-67LGL6D5NRUNVBP1W8SS/New+Feature+Development+Process+-+Kasey_C-24.png Mobile Project https://images.squarespace-cdn.com/content/v1/5801217f03596e5985d7d463/1548799149006-G4P59EDJID0CNR6PGYJA/New+Feature+Development+Process+-+Kasey_C-25.png Mobile Project https://images.squarespace-cdn.com/content/v1/5801217f03596e5985d7d463/1548799148880-9EJ8P4XT4X1LVNR6X3PE/New+Feature+Development+Process+-+Kasey_C-26.png Mobile Project https://images.squarespace-cdn.com/content/v1/5801217f03596e5985d7d463/1548799148464-A4OO1CFSR2J8OXQUZWX0/New+Feature+Development+Process+-+Kasey_C-27.png Mobile Project https://images.squarespace-cdn.com/content/v1/5801217f03596e5985d7d463/1548799148454-AMSDBDTB86UGMHQ3IO7Y/New+Feature+Development+Process+-+Kasey_C-28.png Mobile Project https://images.squarespace-cdn.com/content/v1/5801217f03596e5985d7d463/1548799147936-92MNHDMM7D3AJ6SNYARY/New+Feature+Development+Process+-+Kasey_C-29.png Mobile Project https://images.squarespace-cdn.com/content/v1/5801217f03596e5985d7d463/1548799147697-LQVXEOLRAMUO8MOOD5P4/New+Feature+Development+Process+-+Kasey_C-2.jpg Mobile Project https://images.squarespace-cdn.com/content/v1/5801217f03596e5985d7d463/1548799147401-QRLH38N0B9QR4QJWZY41/New+Feature+Development+Process+-+Kasey_C-30.png Mobile Project https://images.squarespace-cdn.com/content/v1/5801217f03596e5985d7d463/1548799147062-UHTNTRNI4AW9QV88CCKH/New+Feature+Development+Process+-+Kasey_C-31.png Mobile Project https://images.squarespace-cdn.com/content/v1/5801217f03596e5985d7d463/1548799146766-V03TYR30WX9Q75SF1KPF/New+Feature+Development+Process+-+Kasey_C-32.png Mobile Project https://images.squarespace-cdn.com/content/v1/5801217f03596e5985d7d463/1548799885736-WTPRWN2E3HJRXDOZPVH0/New+Feature+Development+Process+-+Kasey_C-34.png Mobile Project https://images.squarespace-cdn.com/content/v1/5801217f03596e5985d7d463/1548799146250-UP4X2QJR0FXU27SNMLGR/New+Feature+Development+Process+-+Kasey_C-33.png Mobile Project https://www.kaseychiu.com/web daily 0.75 2021-12-01 https://images.squarespace-cdn.com/content/v1/5801217f03596e5985d7d463/1548798378845-ZNHOF7ZI7TSYXDQJ7CA3/screencapture-purestorage-resources-webinars-ai-ready-infrastructure-for-deep-learning-deployment-at-scale-html-2018-10-22-14_26_52%2Bcopy.png Web Project Click on image to enlarge. A/B Test: Chapters & CTAs Launched 2 webinars with Chapters and CTAs to test impact on conversions and time on page. We saw 21% increase in time on page. However, there was a lot of backend work required, and we encountered tracking issues with CTA. https://images.squarespace-cdn.com/content/v1/5801217f03596e5985d7d463/1548795941550-Q3GRGLHDHJ0XQ2OMSNHZ/screencapture-purestorage-resources-webinars-new-ways-to-achieve-cost-effective-business-continuity-html-2018-09-05-17_36_47.png Web Project Click on image to enlarge. MVP with embedded form in player. MVP focused on eliminating friction to access videos. Embedding the form in-player allowed us to convert a 2-page experience into 1-page and enable autoplay while featuring a 5 minute preview of the webinar before a form popped up. If the viewer was known or cookied, the form would not show up, encouraging continual viewing. https://images.squarespace-cdn.com/content/v1/5801217f03596e5985d7d463/1548798063534-NAJYGBVYQF9W179M0LNA/screencapture-purestorage-resources-webinars-adding-resiliency-performance-to-meditech-html-2018-09-05-17_37_25.png Web Project Click on image to enlarge. New on-demand video page with more speaker info. This refresh provided speaker info and their available social media profile links. Video title was moved down to the bottom and closer to the abstract to maintain focus on the video. https://images.squarespace-cdn.com/content/v1/5801217f03596e5985d7d463/1548793524436-TD8OVK85AHBF5SPYYLFE/screencapture-purestorage-resources-webinars-pure-storage-actifio-lifescript-appflash-html-2018-09-04-00_32_37.png Web Project Click on image to enlarge. Original on-demand video page. Clicking on the tile from the portal would redirect the user to this type of landing page. This layout provided a poor UX. Users could only access the content after completing the 8-field form. This was contrary to what users expect - instant gratification and easy access. Furthermore, after filling out the form, the user would be subjected to waiting for the page to redirect and load. https://images.squarespace-cdn.com/content/v1/5801217f03596e5985d7d463/1548797626542-UNI01DE4BM2FI2I0HEFU/screencapture-purestorage-resources-webinars-html-2018-11-15-18_49_52.png Web Project Click on image to enlarge. New on-demand portal with user-centric design. New layout with simple navigation layout. The Marquee banner was updated to highlight a specific video. Thumbnails now provided additional context and the titles were fully displayed without any cropping. https://images.squarespace-cdn.com/content/v1/5801217f03596e5985d7d463/1548792210126-DWFWST6YZIT0ZMZBW7SJ/screencapture-web-archive-org-web-20170929005617-http-www-purestorage-com-80-resources-webinars-html-2018-11-15-18_56_21.png Web Project Click on image to enlarge. Original on-demand portal. The layout didn’t provide an optimal user experience. Tile design created silos for each video. Marquee banner took up too much screen estate. Thumbnails were repetitive and generic. Titles were trimmed and not properly displayed. https://www.kaseychiu.com/home daily 1.0 2019-03-28 https://images.squarespace-cdn.com/content/v1/5801217f03596e5985d7d463/1553575453852-VIDQX4NWCG5QTA6Z2ZBG/saas.png Product Portfolio https://images.squarespace-cdn.com/content/v1/5801217f03596e5985d7d463/1548753364619-4JT57VY2JFZS1UYM57WV/video-icon.jpg Product Portfolio WEB https://images.squarespace-cdn.com/content/v1/5801217f03596e5985d7d463/1548786124809-IT9ZXZX1GODLY9FIOR6I/edited.jpg Product Portfolio - Product Portfolio Experienced in Marketing, Operations, QA, Sales and Support. Focused on building experiences that drive impact. Empathetic towards user/biz needs + unlock productivity w/ Design & Engineering. https://images.squarespace-cdn.com/content/v1/5801217f03596e5985d7d463/1548956289697-CBR2PGGWBNQ9Z9FAGN08/airpods-icon-wide.jpg Product Portfolio https://images.squarespace-cdn.com/content/v1/5801217f03596e5985d7d463/1553575954241-S2LDNHXK8XMCW1CC1NAY/mobile-app-logo-resized%2B%281%29+copy+2.png Product Portfolio https://www.kaseychiu.com/new-page daily 0.75 2019-01-29 https://www.kaseychiu.com/new-page-1 daily 0.75 2019-01-29 https://www.kaseychiu.com/web-portfolio daily 0.75 2019-01-29 https://www.kaseychiu.com/new-page-2 daily 0.75 2019-01-29 https://www.kaseychiu.com/saas daily 0.75 2019-03-28 https://images.squarespace-cdn.com/content/v1/5801217f03596e5985d7d463/1553573452072-MMFD6AS0CUJLA4ERUQMQ/Screen+Shot+2019-03-25+at+9.10.01+PM.png SaaS Click on image to enlarge. Compare feature in Performance Dashboard Left: Comparing Campaign 2 and Campaign 3 email replies trend lines Right: Comparing Campaign 2 and Campaign 3 lead funnel conversions https://images.squarespace-cdn.com/content/v1/5801217f03596e5985d7d463/1553572766272-3RIVJMPBBHEXUE0FRB0R/Screen+Shot+2019-03-25+at+8.56.56+PM.png SaaS Click on image to enlarge. Default screen is the “Overview” tab in the Performance Dashboard section. https://images.squarespace-cdn.com/content/v1/5801217f03596e5985d7d463/1553573052129-0CPNCX2PNJEL4QBH1O8I/Screen+Shot+2019-03-25+at+8.58.33+PM.png SaaS Click on image to enlarge. Different views available to see within each campaign Left: Showcasing email replies trend line. Right: Showcasing lead funnel and the percentage of prospects moving towards the bottom of the funnel. https://images.squarespace-cdn.com/content/v1/5801217f03596e5985d7d463/1553571607171-1I2EEKZ99UAU2TIR0B4X/Screen+Shot+2019-03-25+at+8.20.08+PM.png SaaS Click on image to enlarge. Rejection window Whenever user rejects a campaign, there will be an optional field with suggestions as pretext for users to provide feedback. The feedback would help train the ML algorithm to improve on future campaigns. https://images.squarespace-cdn.com/content/v1/5801217f03596e5985d7d463/1553571485665-FX2F4LJ4V6GH9703K2DW/Screen+Shot+2019-03-25+at+8.18.14+PM.png SaaS Click on image to enlarge. Campaign Review Flow Trust text in bold located in the blue boxes give users context for each email to increase acceptance of Autobound’s emails. https://images.squarespace-cdn.com/content/v1/5801217f03596e5985d7d463/1553571585299-KIMS1UEUFVYAM5ZI1519/Screen+Shot+2019-03-25+at+8.19.00+PM.png SaaS Click on image to enlarge. Email editor Users can provide any edits to the campaign. The user feedback generated would feed into training the machine learning algorithm. https://images.squarespace-cdn.com/content/v1/5801217f03596e5985d7d463/1553574363865-N0FFRVRL7J84D5NBM1V0/Screen+Shot+2019-03-25+at+9.22.29+PM.png SaaS Click on image to enlarge. Leaderboard https://images.squarespace-cdn.com/content/v1/5801217f03596e5985d7d463/1553571597404-MM0PMQ2JR27QUON180DB/Screen+Shot+2019-03-25+at+8.19.33+PM.png SaaS Click on image to enlarge. Approval window Users who approve the email with/without editing will need to click on the CTA in this pop up to confirm. Once the user clicks “Approve”, the campaign will be active. https://images.squarespace-cdn.com/content/v1/5801217f03596e5985d7d463/1553570018343-SYX8K341Q78XJ0I5EWAM/Screen+Shot+2019-03-25+at+8.12.40+PM.png SaaS Click on image to enlarge. Campaign review flow. https://images.squarespace-cdn.com/content/v1/5801217f03596e5985d7d463/1553574341044-ZCMN1SN96L6LM20LZZID/Screen+Shot+2019-03-25+at+9.20.35+PM.png SaaS Click on image to enlarge. Modal View Clicking on the badges will open up a modal view of the badge that gives a description of what the badge signifies. https://images.squarespace-cdn.com/content/v1/5801217f03596e5985d7d463/1553574317644-GJI6HOT9BXRX5JCX2CYN/Screen+Shot+2019-03-25+at+9.20.13+PM.png SaaS Click on image to enlarge. “Badges” tab in the Performance section Users can see the badges they have accumulated. https://images.squarespace-cdn.com/content/v1/5801217f03596e5985d7d463/1553572941630-0E93O1SM1CZMMAGXE3AK/Screen+Shot+2019-03-25+at+8.57.16+PM.png SaaS Click on image to enlarge. “Per Campaign” tab where users can select specific campaigns to view https://images.squarespace-cdn.com/content/v1/5801217f03596e5985d7d463/1553569412386-I17U8MPDGS787FV52UPJ/Screen%2BShot%2B2019-03-25%2Bat%2B8.00.12%2BPM.jpg SaaS https://www.kaseychiu.com/landing-ethan daily 0.75 2025-05-12 https://images.squarespace-cdn.com/content/v1/591c676737c5813d19a82d41/1495036194324-56NLZOG9RM3I09WIE6NE/Eamon-SQS_KEVIN_DK_0955.jpg Landing https://www.kaseychiu.com/overview-ethan daily 0.75 2025-05-12 https://www.kaseychiu.com/image-ethan daily 0.75 2025-05-12 https://images.squarespace-cdn.com/content/v1/591c676737c5813d19a82d41/1495045797644-K4A1ISY62BEAUQECBTGU/Eamon-SQS_KEVIN_DK_0815.jpg Image https://www.kaseychiu.com/titles-ethan daily 0.75 2025-05-12 https://www.kaseychiu.com/second-image-ethan daily 0.75 2025-05-12 https://images.squarespace-cdn.com/content/v1/591c676737c5813d19a82d41/1495045863627-IKR2FDEOGNCQG1IPB1ZF/Eamon-SQS_KEVIN_DK_1502.jpg Image https://www.kaseychiu.com/stats-ethan daily 0.75 2025-05-12 https://www.kaseychiu.com/foundation-ethan daily 0.75 2025-05-12 https://images.squarespace-cdn.com/content/v1/591c676737c5813d19a82d41/1495481102100-8SNP54UP3DHYURGBOELK/Eamon-SQS_KEVIN_DK_0975-v3.jpg Foundation